Articles
How to Improve Your Sales Cycle
Lead generation is the key to success for home improvement businesses. How are you connecting with homeowners who are seeking your services? Whether you have a strategy to generate your leads or use a third-party service, it is essential to have a process in place to convert those leads into paying customers quickly. The ultimate…
Podcast
Entering the New Age of Contractor Marketing with Spencer Powell
On this episode of the Built Better podcast, we’re welcoming Spencer Powell, CEO of Builder Funnel. Spencer Powell has been the leading force in changing the traditional contractor marketing into a new and more effective way: Digital Marketing. We are going to talk with Spencer on the importance of digital marketing, and why it is…
Articles
How to Develop a Strong PPC Campaign
Digital marketing is one of the most effective ways to spread brand awareness and help you convert leads to paying customers. Not only does an online marketing campaign help more homeowners find your contracting business, but you can maintain an edge over the competition by showing why your services are the right choice. An effective…
Articles
How Technology is Changing the Home Improvement Industry
As more and more homeowners are going online to find their contractors, home improvement businesses must stay with the “technology trends” in the home improvement industry. In a previous article, we discussed the need to embrace digital marketing to improve your business. Now, we are building on this concept to help you see the logistical side. You will see that integrating…
Articles
As a contracting business, what strategies are you implementing to hit your ROI goals this year? If you are staying ahead of the latest homeowner trends, there are many opportunities you can use to expand your reach and optimize ROI. What are the next steps you should take to hit your ROI goals? Continue reading to learn more. Pain…
Podcast
Franchise Success with Benjamin Franklin Plumbing
On this episode of the Built Better podcast, we’re welcoming General Manager of Benjamín Franklin Plumbing, Kory Kreutzberger, to take a closer look at how Kory went from plumber to general manager, training employees to rise to success, and how to balance both a franchise and brand. Founded in 2001, Benjamin Franklin Plumbing currently operates…
Podcast
Establishing Leadership During the Pandemic with Springtree Restoration
In today’s episode, we talk with AJ Huckaby, President of Springtree restoration, and how he has changed and adapted his leadership style during the pandemic. Built Better is the podcast designed specifically for home improvement professionals like you. Listen as industry leaders join Dom Pucci and Chris Pallatroni to discuss the hardships, successes, insights, and…
Webinars
Webinar: The Art of the Follow Up
Many contractors face a common challenge: following up with homeowners before, during, and after a home improvement project. At Modernize, we took the problem and found a solution. We are welcoming Megan Wolf, Manager of Client & Development Strategy at Modernize, Chase Emerson, VP of Sales Operations and Demand Gen at PosiGen, and Josh Carter,…
Articles
Create an Unforgettable Walk‑In Tub Appointment
The decision to install a walk-in tub can be an emotional experience for a homeowner. However, these renovations aren’t only about improving a home – the family needs to adjust the property layout to accommodate the changing health needs of a loved one. As a bathroom remodeler, understanding the homeowner experience for walk-in tubs can help you shape your…