Articles
Keep Your Sales Pipeline Full During the Slow Season Part 1
The off-season is approaching, which means businesses in the home improvement industry will slow down as demand decreases. When homeowner demand slows down, business owners start looking for ways to cut costs—resulting in many home improvement contractors pausing their marketing campaigns and minimizing their budget. We recommend keeping your marketing campaigns active and keeping your budget open. The slow…
Articles
How to Handle These 3 Homeowner Objections
There are many skills home improvement professionals need on the job to ensure quality results. While there are skills of the trade that develop over time, there is an additional skill that can set you apart from the rest: customer management. While some homeowners are easy to work with, others make the job harder than it needs to be. Here are the three…
Articles
Decrease Your Marketing Cost While Increasing Your Revenue
The simplest way to assess the success of your business is by looking at the money you bring in vs. the cash you are spending to keep the operations going. While it is excellent to increase revenue, considering expenses is just as crucial to maximizing profit margins. The best way to maximize profit margins is by strategizing ways to decrease marketing costs, overhead spending, and other costs required to stay…
Articles
3 Ways to Show Homeowners You Appreciate Their Business
As the year comes to a close, many home improvement contractors are moving into their slow season. Because of this, you might be bracing for fewer appointments on your calendar. If that is the case, now is the perfect opportunity to generate referrals by showing appreciation to your current customer list. Customer appreciation is an essential step to maintaining ongoing relationships with each homeowner. By thanking homeowners for their…
Articles
5 Steps: Close More Deals with This Call Back Strategy
First impressions matter – especially when you are connecting with a potential customer. As a home improvement contractor, your initial conversations will set the stage to move each lead through your sales funnel. You will foster a good relationship that leads to a signed contract and a happy customer with the right approach. How often are you getting…
Articles
3 Ways to Grow Revenue in Your Flooring Business
The home improvement industry is booming right now, with many families investing in projects to upgrade and improve their homes. As a flooring contractor, are you taking advantage of the many opportunities that are available right now? With the right marketing campaign and sales strategy, you have the chance to grow your revenue and connect with homeowners who…
Podcast
Diversifying Marketing Strategies with The Original Roofing Co.
On this episode of the Built Better podcast, we’re welcoming Mike Coddington, Chief Operating Officer from The Original Roofing Company. Join us as we talk with Mike on how how he applies his various marketing strategies to increase lead volume. For more than 50 years, The Original Roofing Company has been proudly serving the Las…
Articles
4 Generations of Homeowners: How to Close the Deal
Homeowner demographics are changing. As a home improvement contractor, you interact with both old and young homeowners each day. So, when you connect with someone needing repair, installation, or renovation services, it is best to adjust your approach to match the person you are meeting. One of the best ways to grow your contracting business is to improve how you market to homeowners continuously. For…
Articles
Understanding Homeowner Needs with HVAC Projects
What do homeowners need and want when they are pursuing HVAC projects? Whether it is time to upgrade the HVAC system or a homeowner needs repair services, contractors need to understand homeowner preferences. The more you know about your HVAC leads, the better prepared you can provide quality services and ensure customer satisfaction. Learning more about homeowner preferences offers valuable insights you can use to…