Articles
Modernize Home Services: A Great Investment to Boost Your ROI
Running a successful contracting business requires a delicate balance between serving current customers and investing in home improvement lead generation to bring in new clients. As your team delivers on current projects, it is essential to make sure you are stacking the pipeline to optimize workflow in the coming weeks and months. Marketing costs are a part of doing business, and you can optimize your results through…
Podcast
2021 Homeowner Insights with Modernize’s Cassie Morien
In today’s episode of Modernize’s Built Better podcast, we’re diving into our latest homeowner surveys and discussing the dynamic shift in homeowner project preferences and pain points. We will explore how homeowners are preparing and budgeting for their upcoming projects and finding their preferred professional. With us today to discuss these findings is Cassie Morien,…
Podcast
Creating An Impactful Customer Experience with Medical Guardian
On today’s episode of the Built Better podcast, we’re diving deeper into the aging in place demographic by featuring a leader in the medical alert & home services industry, Medical Guardian. Matthew Guerrieri, CMO of Medical Guardian & Philadelphia Business Journal 40 under 40 nominee, expands on how you should think about personas differently, how…
Articles
Drive Sales: Educate on the Benefits of Solar Batteries
With years of experience in the solar industry, you know that an effective sales pitch needs to change to match a homeowner’s current needs and desires. What strategies are you using this year to connect with potential customers who are seeking your services? Looking at the latest trends in the solar industry in 2021 will help you dial in on the most effective talking…
Articles
How to Tap into New Markets to Grow Your Contracting Business
What is the most effective way to grow your contracting business and connect with new leads? Suppose you feel like your growth is slowing. In that case, it is a perfect opportunity to expand into new markets and expand your reach in the local communities. Most contractors do not have the desire to add new services…
Articles
Contractor Apprenticeships: Appealing to a Younger Generation
As demand in the home improvement industry rises, contractors face new challenges to deliver quality, timely results to a growing customer list. Is your contracting business ready to take advantage of all the new opportunities that are flooding the industry? The key to keeping up with demand is to ensure that you have a reliable workforce. Currently, the labor shortage is…
Articles
How to Effectively Work with Subcontractors
Focusing on customer satisfaction is a top priority in any home improvement business. When you have happy homeowners, then your business thrives. Not only does it feel good to make your customers happy, but these positive outcomes result in good reviews, referrals, and repeat business. One critical factor in ensuring your customers are thrilled with their services is to…
Articles
How to Drive More Sales with Tax Incentives
Homeowners that have a high interest in home improvement projects often look for a balance between quality and value. As fall is approaching, home improvement contractors need to connect with people who want to invest in new projects. Now is the time to dial in your home improvement sales pitch, so you are ready to…
Articles
Optimizing Home Improvement and Services Marketing Cost, NSLI, and ROAS in 2026
The home services industry in 2026 is no longer about who can spend the most on Google Local Services Ads. We have entered an era of “The Great Preservation.” While the early 2020s were defined by a massive boom in equipment replacements and new installations, 2026 is defined by maintenance, efficiency updates, and system longevity.…