Catie Bonner

Articles

Recruiting Top Talent for Your Home Improvement Business

Home improvement contractors can often experience a decrease in growth for their company because they lack a stable workforce to support the demand. The expansion of a business depends on the ability for your installation and sales team to handle more work. By focusing on strategies that deal with labor shortages, you can strengthen your business and set the stage for future growth and success.  To learn how to handle a labor shortage, we recommend moving into…

Articles

Close The Deal With The Right Lead

One of the fastest, most effective ways to connect with potential clients is through a lead generation service. But how do you know if you are paying for qualified leads? If you are going to invest your marketing budget in lead generation, it is essential to look at the data to make sure you receive quality leads instead of an old,…

Articles

How to Enter a New Competing Market

As a local solar provider, how do you stay relevant when competing with larger firms moving into the area? The industry is competitive, but you can use a few effective strategies as a local provider. When designing your solar sales strategies, make sure you leverage your strengths and evaluate your value proposition.  Consider these proven tips to build a competing sales strategy…

Articles

Sales Reps: How To Get More Resources For Lead Generation

While day-to-day activities and responsibilities vary from business to business, there is always one common goal for the sales team: close more deals. The sales team stacks the pipeline, filling the schedule, so the installation and on-site providers stay busy. One major component to ensuring that the sales team has enough pipeline to meet their goals involves a reliable lead generation source. Here is…

Articles

How To Stay Connected With Past Customers

Just because a project is complete does not mean that your relationship needs to end with your customer. When you maintain strong relationships with each homeowner you have completed a project with, it builds a pipeline of repeat customers and homeowner referrals in the home improvement industry. These long-term relationships are vital to helping your business thrive in the future.  When following up with homeowners, it is easy to let the finished…

Articles

Increase Homeowner Satisfaction With Better Communication

Home renovations are personal and intensive, which is why homeowners and remodelers must maintain excellent communication through every stage of the project. As with other specialties in the industry, interior remodelers need to understand the best practices for communicating with homeowners. How are you keeping the lines of communication open before, during, and after each project?  Since many homeowners do not consider the best methods to communicate with their remodelers, it is…

Articles

Art of The Follow-up: What To Do After the Estimate

Now that you finished the initial meeting with a homeowner, what is your next step to ensure you close the deal? Providing the project estimate is hopefully the beginning of a business relationship, but your sale’s success always depends on your follow-up strategies.   The truth is that persistence is a critical factor that will help you win the job and gain the homeowner’s trust. Gaining…

Articles

Follow-up Strategies for Contractors: Emailing in 2021

When you are working to improve communication for your home renovation business, there is no one-size-fits-all solution for every customer. Ideally, you need multiple points of contact to maintain open communication through text, phone calls, and emails.  Though calling homeowners is great for establishing personal connections, 80 percent of phone calls go to voicemail, thereby hindering your chances of establishing a connection. However, phone calls are not the only way to develop personal relationships. Emailing homeowners continue to be an effective way…

Articles

How To Organically Rank Your Flooring Business on Google

You are ready to position your flooring business for record-breaking growth this year. The question is: what is the most efficient way to connect with homeowners who need your services? With various marketing strategies available, you must understand the best way to maximize your budget and bring in the leads who are ready to buy.  Instead of paying for every click that comes…