Articles
6 Reasons Lead Generation Grows Your Window Business
Do you need more leads to stay busy in your window installation business? Window contractors have many responsibilities to juggle: on-site work, marketing, invoicing, employee management, and more. If there are not enough hours in the day to get to everything on your to-do list, then it might be time to bring in professional support – like a lead generation service. At…
Articles
7 Ways to Build Homeowner Relationships in a Digital World
COVID-19 has put a halt on building in-person relationships, but that doesn’t mean that your lead generation strategies have to suffer. Home improvement contractors who previously had a strong customer network are often unaware of the techniques they can use to build relationships in an online world. Building homeowner relationships online can be a powerful way…
Articles
Why Online Communities Are Driving Your Remodeling Business
With so many online marketing options, how do you know which methods will result in the best ROI for your remodeling business? The digital world is continually changing, which means that an effective ROI strategy five years ago isn’t likely your best investment today. Instead, business owners in all industries need to explore new and modern marketing…
Podcast
American Standard: Building a Strategy to Shift with The Industry
Join the Built Better podcast featuring Chad Kreutz, VP of Marketing at American Standard, to discuss how his team is identifying the industry shifts and running full force to accelerate and support, both their customers and their contractors. For over 150 years, American Standard has been a leading North American plumbing and building products manufacturer.…
Articles
5 Steps to Grow Your Hot Tub Business
One interesting down-stream effect of the pandemic is the increased demand for recreational activities at home. Hot tubs, trampolines, playsets, and bikes are items that are growing in demand as families are looking for ways to spend time together while maintaining health and safety. How has your hot tub business changed since COVID-19 started last…
Articles
Generating Revenue From Last Year’s Leads
Now that the New Year has started, many home improvement professionals are refocusing on their marketing efforts for 2021. What strategies are you planning to build for your business this year? Just because 2020 has ended doesn’t mean that you have to start over with your marketing. It’s likely that you have leads from last…
Articles
Why Kitchens Are at the Top of a Homeowners Renovation List
Why do homeowners choose to spend thousands of dollars on kitchen renovations? Whether you’re a sales rep or the owner of a remodeling company, you should be familiar with the motivations of your buyers. Exploring this psychology is an effective way to move from an estimate to a signed contract. Kitchens are popular when homeowners…
Articles
Top 8 Questions a Gutter Installer Should be Ready to Answer
Many homeowners may not know a lot about gutter installation or gutter cleaning services, so it can be common for homeowners to come to the consultation with a long list of questions. As a gutter professional, you can show expertise through your preparation to answer these questions. In fact, you don’t need to wait until…
Articles
Marketing to The Aging in Place Demographic This Winter
Important modifications are needed in the home when a retiree decides they want to age in place instead of moving to assisted living. Remodeling contractors can assist in creating a safe, assistive living space for the aging demographic. Are you prepared with the right marketing strategy to connect with these customers in their golden years?…