Earning the Trust of Homeowners: How to Get Ahead of These Top 4 Homeowner Fears

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Most homeowners enjoy small-scale renovations and often complete basic DIY jobs on their own. But when it comes time for a larger project—and hiring a pro to do the work— many homeowners have a number of concerns and fears about the home renovation process. This makes them wary of placing a stranger in charge of their home improvement projects.

As a home improvement professional, your job is to alleviate these fears and make homeowners comfortable with you and your business. Here are 4 of the top homeowner fears and some ways to help get ahead of them.

Uneasiness and trust issues

For homeowners who haven’t ever hired a professional to complete a home improvement project before, this is uncharted territory. The first time you work with a new client, establishing a positive working relationship is essential if you want to earn their trust.

The easiest way to do this is by keeping lines of communication open and explaining the process from start to finish. Answer any questions your clients might have and speak openly and honestly about their fears—including budgets, timescales, and their expectations about the final product. If they know what to expect, your clients will be more likely to trust you to do a good job.

Cost

Even if your clients are seasoned home renovators, budgeting a home improvement project will probably cause them some stress. This is completely understandable, since homeowners can easily sink a lot of money into their remodeling projects. As a construction professional, you need to help homeowners understand exactly where their money is going and guide them through the decision making process.

Keeping a current pricing structure for your products and services is a great start. Once a client decides to go ahead with a project, prepare an exhaustive estimate of all the building costs (including labor, materials, and other incidentals) and discuss this with them in detail. Finally, show clients some of your past work and reviews, and make sure to add these to your website portfolio. This will help them to feel more comfortable about spending their money on you and to know that you are worth the cost.

Timescale/disruption to home life

After building a trusting relationship with construction professionals and cost, one of the next greatest fears of homeowners embarking on a large scale home improvement project is how the building work will disrupt their home life. Some worries your clients may have include:

  • How long will the project take?
  • Will I be able to use my home in the same way during the building process?
  • Will my home be too dirty to live in?
  • Who is going to be in my home? During what times of day?
  • Will the noise and activity anger my neighbors?

Answering these questions a) honestly and b) before beginning a project should help to alleviate these kinds of fears. After all, a homeowner’s house is still their home even when renovation work is taking place. Good practice for residential building projects includes:

  • Keeping regular hours of work (for example, between the hours of 9am and 5pm)
  • Cleaning up the building site at the end of each working day where possible
  • Giving homeowners the chance to meet builders and subcontractors
  • Providing clients with clear timelines and trying to stick to them as much as possible

Disliking results

After all is said and done, hopefully your clients will be pleased with and pleasantly surprised by the results. However, some homeowners worry that the finished project will be less than perfect and not what they expected. Stress relating to the finished project often includes worries about whether the result will look good and stand the test of time. Homeowners also might worry about failure to complete their project and what they might do if they don’t like the result.

While you can’t predict the future, you can give satisfaction guarantees to your clients. If, for example, they are unhappy with any part of the completed renovation project, try your best to make it right (or compensate them when this is not possible). As far as these other worries are concerned, regular communication throughout the building project should help to keep clients updated and aware of the progress being made and help them to feel confident that their wishes are being taken into account every step of the way.


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