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How to Handle These 3 Homeowner Objections
There are many skills home improvement professionals need on the job to ensure quality results. While there are skills of the trade that develop over time, there is an additional skill that can set you apart from the...
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Decrease Your Marketing Cost While Increasing Your Revenue
The simplest way to assess the success of your business is by looking at the money you bring in vs. the cash you are spending to keep the operations going. While it is excellent to increase...
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3 Ways to Show Homeowners You Appreciate Their Business
As the year comes to a close, many home improvement contractors are moving into their slow season. Because of this, you might be bracing for fewer appointments on your calendar. If that is the case, now is the perfect opportunity to generate referrals by...
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5 Steps: Close More Deals with This Call Back Strategy
First impressions matter – especially when you are connecting with a potential customer. As a home improvement contractor, your initial conversations will set the stage to move each lead through...
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3 Ways to Grow Revenue in Your Flooring Business
The home improvement industry is booming right now, with many families investing in projects to upgrade and improve their homes. As a flooring contractor, are you taking advantage of the...
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4 Generations of Homeowners: How to Close the Deal
Homeowner demographics are changing. As a home improvement contractor, you interact with both old and young homeowners each day. So, when you connect with someone needing repair, installation, or renovation services, it is best to adjust your approach to match...
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Understanding Homeowner Needs with HVAC Projects
What do homeowners need and want when they are pursuing HVAC projects? Whether it is time to upgrade the HVAC system or a homeowner needs repair services, contractors need to understand homeowner preferences. The...
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Homeowners are Unaware of the Solar Tax Credit
The demand for solar installation is on the rise. More homeowners than ever are looking into renewable energy solutions and lower utility bills. But many people are also worried about the expensive upfront costs for solar installation....
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Latest Modernize Homeowner Survey: Windows
As the weather cools down and the autumn leaves start to change, families are preparing their homes for the winter. As a result, cost-effective and energy-efficient solutions are a high...