Articles

Are you beginning to invest in paid search marketing? Have you decided if you will invest in branded or non-branded campaigns? When you use the most beneficial strategy for your...

Retired homeowners create new opportunities for home improvement contractors offering aging-in-place solutions. Our Modernize survey results can help you with new effective strategies to serve the aging population in your local area. November 2021 Survey...

Every business owner knows that an essential part of a successful business is a successful brand. The more recognizable your business is to your potential customers, the higher the likelihood that they will choose your services over the competition.  Improving your brand awareness is crucial to...

The new year is here, and it is time to start fresh. How well did your 2021 marketing strategies work to bring in new customers and boost your revenue? Regardless, you need a...

The slow season is an excellent time to catch your breath and relax. However, it is also the perfect opportunity to refocus your marketing efforts on filling your pipeline. The work you do right...

When choosing between moving to a retirement community or staying home, most retirees choose to stay at home.  At Modernize, we are proactive about connecting with homeowners to understand their priorities and preferences regarding this decision. In...

The off-season is approaching, which means businesses in the home improvement industry will slow down as demand decreases.   When homeowner demand slows down, business owners start looking for ways to cut costs—resulting in many...

There are many skills home improvement professionals need on the job to ensure quality results. While there are skills of the trade that develop over time, there is an additional skill that can set you apart from the...

The simplest way to assess the success of your business is by looking at the money you bring in vs. the cash you are spending to keep the operations going. While it is excellent to increase...