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Email Marketing for Home Improvement Contractors 101
Effective email marketing builds relationships with leads and maintains connections with current and past customers. As a home improvement contractor, investing in your email marketing list expands your marketing strategy...
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The Three Best Strategies to Track Your Marketing and Sale ROI
As a business owner, you know that it is essential to invest in marketing to bring in new customers. But are you proactive about tracking the results of these campaigns...
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How Contractors Can Help Homeowners Prepare for Storm Season
When irregular weather patterns happen, many homeowners feel anxiety about protecting their homes and families during the storms. Last year, the US had a lot of unusual weather events: droughts,...
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Four Advantages of Investing in a Video Marketing Strategy
It is a good exercise for business owners to research what is happening in the digital marketing industry. Are you staying current with the newest trends to ensure you are...
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Top Landing Page Optimization Tactics
Want to have more visitors to your site? Do you want more estimate requests? The answer should be an obvious yes. The question then remains, how can you increase user...
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How to Level-Up Your Paid Search Campaigns
Paid search, or Pay Per Click (PPC), is a great way to ramp up your lead generation efforts and connect with clients searching for your services. But without strategic campaign...
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Image Optimization Best Practices for Home Improvement in 2022
While Search Engine Optimization (SEO) does not provide overnight traffic to your website, it is a long-term strategy that can help brings in a steady stream of leads. Many factors...
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Supply Chain and Inflation: Minimizing the Impact on Your Business
Supply chain issues are an unexpected outcome of the COVID-19 pandemic, resulting in a domino effect impacting every industry. How have labor shortages, inflation, and supply chain problems affected your...
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The State of Google Algorithm in 2022
You want to optimize your business website to bring in organic search traffic. But does it feel like you are chasing a moving target because Google keeps changing its algorithm?...