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How HVAC Pros Can Keep Marketing Costs Low
It is not viable for HVAC and home improvement marketing to eliminate marketing costs. Instead of cutting the marketing budget, every contractor needs to understand how to reduce marketing costs...
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A Checklist for Call Center Scripts
Before you can meet with a potential client face-to-face, a conversation will usually take place via phone, text, or email. These initial points of contact are critical to setting the...
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Pros and Cons of the Top Lead Sources
Earlier this year, Modernize surveyed over 200 contractors to gather data and learn more about the State of the Contractor in 2022. Here, we explore the pros and cons of...
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Top 4 Mistakes Contractors Make With SMS Marketing
As the popularity of SMS marketing increases, it makes sense that every business owner should be using texting as part of their contractor marketing strategy. SMS communication has undeniable benefits,...
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How to Improve Your Customer Service
Customer service is the direct connection between your company and clients. When your customers are happy with the service they are receiving, they are likely to come back when they...
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How to Know if a Lead Generation Source is for You
Do you have enough home improvement leads to maintain a full schedule? Lead generation can make the difference between staying busy or losing out on business. Even in the slow...
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How Contractors can Stand Out from Competition
The start of the COVID-19 pandemic sparked interest in homeowners who want to upgrade their living space, and demand is continuing to grow. For example, recent statistics show that home...
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How to Handle the Roofing Material Shortage
Roofing contractors are experiencing similar challenges as other construction and home improvement providers: supply chain issues, increasing prices, materials delays, and more. Even though the price of roofing supplies continues...
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3 Ways to Get More Appointments with SMS Marketing
On a daily basis, customers only open about 20% of emails. However, according to Hatch, 95% of texts are open and read within the first three minutes. With faster open and...