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Social Media Strategy for 2023
Social media is integrated into every part of our modern world. Not only do people use social media platforms to stay connected with friends and family, but these digital networking...
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Align Your Sales and Marketing Teams
We know every business owner like you wants to boost their bottom line. The process starts by closely examining your sales and marketing systems. If these teams are not aligned,...
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Get the Most from Your Leads During Economic Uncertainty
This summer, we released our annual Homeowner Sentiment Report findings, resulting from a recent survey of more than 23,000 homeowners. It includes a special set of questions regarding homeowner stressors, such as...
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Three Must-Haves for a Contractor's Call Center
Whether you already have a call center or are considering one soon, you should know what the contractors with successful call centers are doing. Many use different tools to improve...
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The Current Economy: What Contractors Should Know
This summer, we released our annual Homeowner Sentiment Report, an analysis of data collected from a recent survey of more than 23,000 homeowners. It includes a special set of questions...
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How HVAC Pros Can Keep Marketing Costs Low
It is not viable for HVAC and home improvement marketing to eliminate marketing costs. Instead of cutting the marketing budget, every contractor needs to understand how to reduce marketing costs...
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A Checklist for Call Center Scripts
Before you can meet with a potential client face-to-face, a conversation will usually take place via phone, text, or email. These initial points of contact are critical to setting the...
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Pros and Cons of the Top Lead Sources
Earlier this year, Modernize surveyed over 200 contractors to gather data and learn more about the State of the Contractor in 2022. Here, we explore the pros and cons of...
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Top 4 Mistakes Contractors Make With SMS Marketing
As the popularity of SMS marketing increases, it makes sense that every business owner should be using texting as part of their contractor marketing strategy. SMS communication has undeniable benefits,...