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Articles
Harnessing Home Improvement Leads with Third‑Party Marketing
Written by Jacqueline Leppla, Senior Director of Reputation Management at Modernize Finding homeowners who are actively seeking to start a project can be challenging for home service professionals. Many home...
Articles
The Amazonification of Home Buying
Take a beat and think about this: once upon a time, the idea of getting into cars with strangers or bunking in someone else’s bed while they’re out of town...
Articles, eBooks
Leveraging Independent Living Trends for Business Success
Modernize’s recent independent living and home accessibility survey of nearly 11,000 homeowners over December 2023 to January 2024 shows us a growing trend of people wanting to make their homes...
Articles
AI and Media Trends Transforming Home Services Advertising in 2024
For a long time, the shift of ads to the internet has been changing how we buy and sell things. Now, artificial intelligence (AI) is further changing not just advertising...
Articles
Why Lead Generation Matters in a Shifting Market
“Half the money I spend on advertising is wasted. The trouble is, I don’t know which half.” This statement, familiar in marketing circles, encapsulates the lead generation problem in the...
Articles
Reputation’s Importance in Home Services: 7 Best Practices
A positive online reputation is crucial for businesses of all types and sizes. However, maintaining a favorable online presence is essential for a home services company. Home improvement projects aren’t...
Articles
Modernize's Digital Footprint in Home Improvement
Search Engine Dominance Contractors exploring marketing partnerships in the home improvement sector will note Modernize’s consistent presence on Google. While personal referrals remain invaluable, many homeowners rely on Google for...
Articles
Seasonality Breaks: An Unexpected Opportunity for Lead Generation
We’re on the cusp of another seasonal break. You might be considering pausing your lead generation campaigns. But let’s talk about why maintaining your campaigns could be a better strategy....
Articles
How to Use SMS Marketing
Technology has changed the way we communicate. Many people do not prefer phone calls, especially when a call is from an unknown number. Texting is the standard method for quick...