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Why Lead Generation Matters in a Shifting Market
“Half the money I spend on advertising is wasted. The trouble is, I don’t know which half.” This statement, familiar in marketing circles, encapsulates the lead generation problem in the...
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Reputation’s Importance in Home Services: 7 Best Practices
A positive online reputation is crucial for businesses of all types and sizes. However, maintaining a favorable online presence is essential for a home services company. Home improvement projects aren’t...
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Modernize's Digital Footprint in Home Improvement
Search Engine Dominance Contractors exploring marketing partnerships in the home improvement sector will note Modernize’s consistent presence on Google. While personal referrals remain invaluable, many homeowners rely on Google for...
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Seasonality Breaks: An Unexpected Opportunity for Lead Generation
We’re on the cusp of another seasonal break. You might be considering pausing your lead generation campaigns. But let’s talk about why maintaining your campaigns could be a better strategy....
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How to Use SMS Marketing
Technology has changed the way we communicate. Many people do not prefer phone calls, especially when a call is from an unknown number. Texting is the standard method for quick...
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How to Sell to Homeowners Without a Budget
This summer, we released our annual Homeowner Sentiment Report findings, resulting from a recent survey of more than 23,000 homeowners. It includes a unique set of questions about how homeowners...
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Different Strategies for Different Lead Sources
When someone is searching on Google for a home contractor, their intention is different compared to a homeowner that comes through a lead generation company. The same holds true for...
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How To Know if You Need a Call Center
If your sales team can’t keep up with incoming leads, then you are probably considering your options to invest in call center services. Answering incoming calls and following up with...
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How to Sell to Stressed Out Homeowners
As prices surge and fears of a recession continue, homeowners are feeling more stressed. Home improvement projects tend to be a lower priority when homeowners are dealing with other stressors....