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3 Reasons Why Contractors Lose Leads and How to Fix It

Successfully moving a homeowner through the sales process to close a deal is an art and a science. If your home improvement business has underperforming salespeople and a lackluster marketing...

Branded Programs: Capture High Intent Leads and Build Brand Authority

Homeowners these days aren’t just clicking on the first home service provider they see; they’re looking for services that come stamped with a seal of approval from trusted reviews and...

Live Transfers: Our Solution to Book You More Jobs

Modernize’s Live Transfers connect you directly with pre-screened homeowners. Your browser does not support the video tag. In this high-speed digital age, where everyone’s looking for quick wins and...

Maximize ROI: Branded vs. Non‑Branded Home Improvement Leads

A blend of branded and non-branded marketing makes sense for most home improvement contractors. Striking the right balance between the two is essential to achieving maximum impact from your marketing...

Modernize’s Strategic Response to the FCC Order

Executive Summary Modernize Home Services is at the forefront of navigating the FCC’s recent regulations to ensure compliance and innovation. The FCC’s ruling closes the “Lead Generator Loophole,” mandating...

Harnessing Home Improvement Leads with Third‑Party Marketing

Written by Jacqueline Leppla, Senior Director of Reputation Management at Modernize Finding homeowners who are actively seeking to start a project can be challenging for home service professionals. Many home...

The Amazonification of Home Buying

Take a beat and think about this: once upon a time, the idea of getting into cars with strangers or bunking in someone else’s bed while they’re out of town...

Articles, eBooks

Leveraging Independent Living Trends for Business Success

Modernize’s recent independent living and home accessibility survey of nearly 11,000 homeowners over December 2023 to January 2024 shows us a growing trend of people wanting to make their homes...

AI and Media Trends Transforming Home Services Advertising in 2024

For a long time, the shift of ads to the internet has been changing how we buy and sell things. Now, artificial intelligence (AI) is further changing not just advertising...