Ready to grow your business? Enter your ZIP to grow your business.

Articles

The best information to grow your business, from our experienced team of digital marketing experts.

Back to All Resources

Explore All Articles Resources

The Problem with Flat Pricing in Home Services Lead Generation

For today’s home improvement marketers, the stakes are high. Whether you’re managing national campaigns or optimizing spend across regions, the way you pay for leads has a direct impact on...

Modernize Pros Referral Program FAQ

Q: What is the Modernize.com/pros referral program? It’s our way of saying thank you for helping us grow our network of home improvement pros! When you refer a qualified contractor...

How Modernize Creates Leads: From Discovery to Connection

At Modernize Home Services, we connect homeowners with top-tier contractors through a carefully designed lead generation system. Our approach ensures high-intent leads by leveraging a variety of digital marketing channels,...

How Modernize Is Transforming Home Improvement Lead Generation

In a recent episode of Owned and Operated– the podcast that dives deep into the world of home service entrepreneurship, Jamie Smith, Vice President of Marketing at Modernize Home Services,...

Turn More Leads into Projects: Nurturing Tactics for 2025

Chances are you’re not going to get a signed contract back on the day you make contact with a home improvement lead—even if your work is wildly impressive, the client...

Modernize Guide to 1-to-1 Consent for Home Services Professionals

What Is Changing? Due to updated FCC regulations involving the Telephone Consumer Protections Act (TCPA), home services professionals, including those using leads from Modernize, are now required to have obtained...

Water Damage Leads: How Contractors Attract and Convert High-Intent Homeowners

Homeowners seek water damage restoration services when unexpected issues occur… burst pipes, flooding, roof leaks, appliance failures, or storm impacts. Whether your business specializes in emergency water extraction, structural drying,...

Find Profitable Lead Sources with Modernize’s Feedback Loop

Like most contractors, you probably know that marketing and advertising are crucial to your top line, but do you understand the entire journey homeowners take to become your customer? Modernize...

The Art of SEO for Home Improvement Contractors

When someone searches for industry-specific keywords in your local area, does your home improvement business show up at the top of the search results? Whether your current SEO strategy is...