Why Financing Matters More Than Ever
For many contractors, the hardest part of winning a new job isn’t proving your skill or convincing a homeowner that the project is needed. It’s helping the homeowner figure out how to pay for it.
In 2025, most homeowners are feeling the pressure of higher costs and tighter budgets. Even when they want to move forward with a project, financial worries can slow them down, or stop them completely. Offering financing directly solves this problem, giving homeowners a clear, affordable path to say “yes.”
How Financing Benefits Contractors
Financing doesn’t just help homeowners. It’s also one of the best ways for contractors to grow their business. When you add flexible payment options to your sales process, you:
- Close more jobs – Homeowners who might hesitate without financing are far more likely to commit when they see affordable monthly payments.
- Increase project size – Financing allows customers to say yes to upgrades or premium options that would feel out of reach if paid upfront.
- Speed up decision-making – Instead of waiting to save money, homeowners can start right away, which keeps your pipeline moving.
- Differentiate your business – Not every contractor offers financing, so making it part of your process gives you a competitive advantage.
What the Data Tells Us
Industry research supports these benefits. According to the Qualified Remodeler TOP 500 (QR500) report, contractors who integrate financing into their sales process consistently close more deals and grow average project values.
It’s not hard to see why. When you frame a $10,000 project as “$250 a month,” it feels much more doable. Financing changes the conversation from total cost to monthly affordability, removing one of the biggest roadblocks to closing deals.
Strengthening Partnerships with Lead Providers
Offering financing doesn’t just help you close individual projects, it also makes your partnership with lead providers like Modernize Home Services stronger. Leads convert better when homeowners see a clear path to affordability. That means higher ROI for contractors and stronger, more productive partnerships across the industry.
When you can show high conversion rates, you’re also in a better position to scale your lead flow with confidence. Financing becomes a win-win: better outcomes for homeowners and stronger business performance for you.
Next Steps
A Simple Financing Solution to Grow Your Business
That’s why Modernize created 360Finance, a contractor-first financing solution designed to help you close more jobs. With 360Finance, you can:
- Give homeowners flexible payment plans that make projects more affordable.
- Remove price objections by focusing on monthly payments instead of lump sums.
- Build trust with clear, transparent terms.
- Compete more effectively against other contractors.
Contractors who embrace financing are positioning themselves ahead of the curve. Homeowners expect it. Competitors are already offering it. And with solutions like 360Finance, it’s easier than ever to make financing a natural part of your sales process.
