Kristen Hatfield

About

Kristen Hatfield has been creating digital content for over a decade, with the past five years focused specifically on the home services industry. At Modernize Home Services, she crafts educational and actionable resources that help contractors grow their businesses, connect with homeowners, and navigate the evolving digital landscape.

Explore Kristen Hatfield's Articles

Modernize 360 Finance financing advantage showing higher close rates and larger average tickets with financing

Articles

7 Ways Financing Can Grow Your Business: From More Approvals to Bigger Tickets

When you are trying to gain a new client, the ability to offer payment flexibility is a major advantage. Even when a homeowner is able to pay for the project in total, financing can be a very helpful and attractive option. Financing gives your team another positive way to talk about cost, and structured payments can reduce pressure on household finances, helping you onboard even more customers. Benefits of Financing for Contractors 1. Higher Close…

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Introducing the 360 Finance Financing Calculator

The 360 Finance Contractor Portal now includes a Financing Calculator, a purpose-built tool designed to eliminate friction from the financing discovery phase. Rather than requiring homeowners to commit to a formal application before understanding their payment options, the calculator provides instant, scenario-based financing estimates within your sales workflow. Customers Who See Their Options Decide Faster Most financing conversations happen after the…

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Your 360 Finance Toolkit: Understanding Project Tier Options

When creating a financing application in 360 Finance, one of the first decisions you’ll make is selecting a Project Tier. While it may seem like a small setting, your selection influences the financing offers presented to the homeowner and should be based on the margin and profitability of the specific project. Standard Plus Project Tier…

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What the FCC’s SIP 603+ Update Means for Your Blocked Calls

On March 25, 2026, the FCC‘s Eighth Call Blocking Order introduced a new requirement for U.S. carriers to use a response code called SIP 603+. It is a meaningful shift in how blocked calls are reported, and it gives businesses something they never had before: a clear, standardized signal every time a call is blocked by carrier screening. …

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How Maverick Electric Turned Inbound Calls into a Scalable Revenue Engine

Overview Maverick Electric, Plumbing, Heating & Air is a fast-growing home services company based in Sacramento, California. Founded in 2020 by Joshua Warner, the company has rapidly expanded by challenging traditional industry norms and focusing on operational efficiency, employee experience, and measurable marketing performance. As Maverick set its sights on aggressive growth, aiming to nearly double revenue,…

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DaBella Improves Marketing Efficiency Through Trust, Transparency, and Smarter Post-Reject Strategy

As a national leader in roofing, siding, windows, and bath remodeling, DaBella understands that growth is not just about increasing lead volume. It is about building systems that support scale. With more than 60 locations across the country and performance spread across 10s of thousands of ZIP codes, efficiency matters just as much as demand. …

Spring Is Already Driving Homeowner Decisions

Spring has long been the busiest season in home services, but new homeowner data shows something important: by the time spring arrives, many homeowners have already been thinking about their projects for months. Modernize surveyed over 8,000 homeowners about their spring home improvement plans, motivations, and decision timelines. The results reveal a clear trend, homeowners are entering spring highly…

How Contractors Can Turn Early Homeowner Interest into Future Appointments

Many contractors measure success by appointment set rates. But today’s homeowner intent suggests the real opportunity often begins before an appointment is scheduled. Based on a January 2026 survey of 3,000+ homeowners, Modernize data shows that most homeowners reaching out to contractors are actively researching, not browsing casually, but many are still early in their…

What Homeowners Will Prioritize in 2026: Price, Trust, and Clear Value

Insights from nearly 3,000 homeowners reveal how contractors can win more home improvement jobs in the year ahead. In a recent homeowner survey, Modernize analyzed how homeowners approach choosing a contractor, uncovering key trends that shape homeowner decision-making. The findings offer practical contractor marketing strategies that show pricing may lead initial consideration, but trust, transparency, and straightforward value messaging…

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