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Kristen Hatfield

About

Kristen Hatfield has been creating digital content for over a decade, with the past five years focused specifically on the home services industry. At Modernize Home Services, she crafts educational and actionable resources that help contractors grow their businesses, connect with homeowners, and navigate the evolving digital landscape.

Explore Kristen Hatfield's Articles

Articles

Introducing the 360 Finance Financing Calculator

The 360 Finance Contractor Portal now includes a Financing Calculator, a purpose-built tool designed to eliminate friction from the financing discovery phase. Rather than requiring homeowners to commit to a formal application before understanding their payment options, the calculator provides instant, scenario-based financing estimates within your sales workflow.   Customers Who See Their Options Decide Faster  Most financing conversations happen after the…

Articles

Your 360 Finance Toolkit: Understanding Project Tier Options

When creating a financing application in 360 Finance, one of the first decisions you’ll make is selecting a Project Tier. While it may seem like a small setting, your selection influences the financing offers presented to the homeowner and should be based on the margin and profitability of the specific project. Standard Plus Project Tier…

answer or block call?

Articles

What the FCC’s SIP 603+ Update Means for Your Blocked Calls

On March 25, 2026, the FCC‘s Eighth Call Blocking Order introduced a new requirement for U.S. carriers to use a response code called SIP 603+. It is a meaningful shift in how blocked calls are reported, and it gives businesses something they never had before: a clear, standardized signal every time a call is blocked by carrier screening.  …

Articles

How Maverick Electric Turned Inbound Calls into a Scalable Revenue Engine

Overview  Maverick Electric, Plumbing, Heating & Air is a fast-growing home services company based in Sacramento, California. Founded in 2020 by Joshua Warner, the company has rapidly expanded by challenging traditional industry norms and focusing on operational efficiency, employee experience, and measurable marketing performance.  As Maverick set its sights on aggressive growth, aiming to nearly double revenue,…

Homeowner Insights for Spring

Spring Is Already Driving Homeowner Decisions

Spring has long been the busiest season in home services, but new homeowner data shows something important: by the time spring arrives, many homeowners have already been thinking about their projects for months.  Modernize surveyed over 8,000 homeowners about their spring home improvement plans, motivations, and decision timelines. The results reveal a clear trend, homeowners are entering spring highly…

How Contractors Can Turn Early Homeowner Interest into Future Appointments

Many contractors measure success by appointment set rates. But today’s homeowner intent suggests the real opportunity often begins before an appointment is scheduled. Based on a January 2026 survey of 3,000+ homeowners, Modernize data shows that most homeowners reaching out to contractors are actively researching, not browsing casually, but many are still early in their…

What Homeowners Will Prioritize in 2026: Price, Trust, and Clear Value

Insights from nearly 3,000 homeowners reveal how contractors can win more home improvement jobs in the year ahead. In a recent homeowner survey, Modernize analyzed how homeowners approach choosing a contractor, uncovering key trends that shape homeowner decision-making. The findings offer practical contractor marketing strategies that show pricing may lead initial consideration, but trust, transparency, and straightforward value messaging…

Jamie of Modernize and John of Wilson Plumbing

Articles

From Search to Service: How Modernize Is Helping Home Services Brands Win in an AEO World

In a recent conversation with John Wilson on the Owned and Operated podcast, Jamie Smith, Vice President of Brand Marketing and Homeowner Experience at Modernize, explained how a consumer-obsessed mindset, now shaped heavily by Answer Engine Optimization (AEO), is a new media channel in the home services industry from the first inquiry to the final install. Her message was…

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