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Kristen Hatfield

Explore Kristen Hatfield's Articles

Modernize Homeowner Insights 2024: Research and Planning

According to the Modernize 2024 Homeowner Insights Report, which captured insights from over 150,000 U.S. homeowners across key trades, including HVAC, solar, roofing, windows, bathrooms, and more, the early planning phase is increasingly driven by financial uncertainty and a demand for trustworthy information, according to our home service industry trends. Key Findings Financial Uncertainty Shapes…

Podcast

Homeowner Insights 2022 on Built Better Podcast

On Episode 29 of the Built Better Podcast, we learn that understanding homeowner behavior is the key to running your business better. Each quarter, Modernize Home Services surveys thousands of homeowners who are requesting quotes on their home improvement projects. We dig into how homeowners learn about their projects, how they think about paying for…

Podcast

Inflation: What Contractors Should Know

We talk to Nikolas Scoolis, Manager of Housing Economics at Zonda Research, about the current state of the economy, inflation, and how it is impacting the home improvement industry. Find out what contractors can expect in the next 6-12 months, and how to prepare.

Podcast

How Communication is Changing Between Contractors and Homeowners

On this episode of the Built Better podcast, we welcome Uri Turk, Founder of Connect by Modernize Home Services. Join us as we talk with Uri about the benefits of his instant, customizable, automated communication platform as it relates to how contractors text, email, call, and follow-up with their leads.