Articles
How Modernize Creates Leads: From Discovery to Connection
At Modernize Home Services, we connect homeowners with top-tier contractors through a carefully designed lead generation system. Our approach ensures high-intent leads by leveraging a variety of digital marketing channels, each playing a vital role in guiding homeowners from their initial search to their final connection with a contractor. Lead Generation Channels Modernize sources leads…
Articles
How Modernize Is Transforming Home Improvement Lead Generation
In a recent episode of Owned and Operated– the podcast that dives deep into the world of home service entrepreneurship, Jamie Smith, Vice President of Marketing at Modernize Home Services, shared valuable insights into the evolving landscape of home improvement lead generation. She spoke with John Wilson from The Wilson Plumbing Company about how Modernize helps…
Articles
Modernize Guide to 1-to-1 Consent for Home Services Professionals
What Is Changing? Due to updated FCC regulations involving the Telephone Consumer Protections Act (TCPA), home services professionals, including those using leads from Modernize, are now required to have obtained prior express written consent (PEWC) from consumers before reaching out by phone or SMS. To ensure compliance, Modernize has made enhancements to its lead generation…
Partners & Tools
10 Tips to Close More of Your Modernize Leads [Hatch Partner Highlight]
We love to share industry insights from our valued partners. This partner highlight is from Hatch, an AI-powered customer communication platform for sales and service teams. Solutions like Modernize can help you get more leads, but if you want to translate those leads into revenue, you need to know how to close them and keep…
Modernize Homeowner Insights 2024: Topical Questions and Insights
The 2024 Modernize Homeowner Insights Report uncovered more than just project preferences. It revealed how homeowners are responding to inflation, interest rates, political instability, remote work, and even climate concerns as they weigh decisions about whether—and how—to invest in their homes. These findings reflect broader home services industry trends, where macroeconomic pressures and cultural shifts…
Modernize Homeowner Insights 2024: Brand Research Trends
The 2024 Modernize Homeowner Insights Report reveals that many homeowners are still uncertain about brands, materials, and product selections before they meet with a professional. These behaviors are closely tied to evolving home services industry trends, where homeowners seek not just quality and durability, but guidance, validation, and product education from their contractors. Key Findings…
Modernize Homeowner Insights 2024: Communication Preferences
The 2024 Modernize Homeowner Insights Report reveals a decisive shift toward convenience, flexibility, and digital-first communication styles. These preferences reflect broader home services industry trends, where companies that adapt to modern expectations around speed, personalization, and choice stand out from the competition. Key Findings Initial Contact Preferences Scheduling the First Appointment Sharing Project Details Meeting…
Modernize Homeowner Insights 2024: Contractor Selection Trends
The latest findings from the 2024 Modernize Homeowner Insights Report provide deep insight into how Americans select home improvement professionals, and how those behaviors reflect larger home services industry trends. From price sensitivity and trust-building to communication preferences and red flags, the data underscores the need for contractors to evolve their approach to sales, service,…
Modernize Homeowner Insights 2024: Budgeting and Financing
As reflected in the 2024 Modernize Homeowner Insights Report, which gathered responses from over 150,000 U.S. homeowners, financial uncertainty remains a defining force behind project delays, scaled-down plans, and creative financing strategies. These insights align closely with emerging home services industry trends, where contractors are navigating more price-sensitive and financially anxious customers. Key Findings Most…