Case Study: Delivering Revenue Growth and a Foundation of Trust with Mr. Roof

Cassie Morien has a deep passion for helping homeowners. As the Director of Strategy for Modernize Home Services, Cassie has spent more than 4 years using data to thoughtfully create innovative resources to help homeowners navigate large home improvement projects. One of Cassie's key contributions to Modernize has been the creation and oversight of six cost calculators. These valuable tools assist homeowners with budgeting for their upcoming projects. In 2022, for example, more than 157,000 homeowners used Modernize windows cost calculator to plan their project. Born and raised in Florida, Cassie has lived through too many hurricanes and has a deep appreciation for preparing ahead of severe weather. She now lives in Austin, Texas, and loves helping homeowners stay safe during all weather events— from routine rain to hurricanes to ice storms. Follow Modernize across social media (including TikTok!) for more of her team's helpful homeowner content.