When someone searches for industry-specific keywords in your local area, does your home improvement business show up at the top of the search results? Whether your current SEO strategy is stalling or you are just getting started with a new SEO strategy, you need to know where to focus your time and money to maximize your lead generation opportunities.
As you compare the results of various types of home improvement marketing, it is easy to see why Search Engine Optimization (SEO) is a high priority. To put it simply: SEO is the process of improving the quality of your website to show Google that your business is relevant to what people are searching for online.
Why is SEO Essential for Home Improvement Marketing?
When you improve SEO, it increases visibility and website traffic – ultimately bringing in more leads, which results in higher profits.
As a marketing manager of a home improvement business, there are a few benefits you can expect when you invest time into building your SEO strategy:
- #1 on Search Engines: When you spend time optimizing your website with various keywords, images, and headers, you increase the chances of your website ranking #1 on search engines. Ranking #1 allows more potential homeowners to see your business than if you were ranking #10.
- Boost in User Engagement: Implementing SEO tactics help increase your ranking on search engines and organic traffic to your site. The more traffic to your site, the more user engagement you will see. An increase in user engagement means more people interact with your site and want to learn more about the services you offer.
- Higher Quality Leads: Targeted SEO hones in on higher user intent, increasing the likelihood that website visitors turn into paying customers. For example, carefully choosing keywords gets you closer to homeowners ready to invest in your services.
How to Start Your SEO Campaign
Here are a few strategies you can implement when creating an effective SEO campaign:
Conduct an SEO Audit
It is not necessary to start from scratch with your SEO strategy. Before you launch your new campaign, evaluate the performance of your website. In other words, perform an SEO audit. Effective SEO audits continually include a review of both on-site and off-site optimization. Not only do you learn more about the overall performance of the website, but you create a clear plan to outrank your competitors.
For example, review current titles and pages for additional keyword placement. Make sure to create engaging and exciting titles for your web pages to grab the attention of your target demographic. By evaluating the performance of your website, you identify the best opportunities for improvement.
Select Target Keywords
Now that your SEO audit is complete, it is time to select baseline keywords relating to your home improvement business. What phrases do you want your site to show up for in the search engine results? Choosing the correct keyword phrases helps to focus your SEO efforts on the highest opportunities for bringing in qualified leads.
Dialing in your keyword list is essential to formulate an effective strategy. Ultimately, the goal is to be the first business to populate in Google search results. When you are number one in Google, you strengthen your chances of generating more clients and boosting the number of leads you receive. Choose your ideal keywords by selecting relevant phrases for your subindustry.
- Window replacements near me
- Best window installers in [city name]
- Home improvement contractors
- Best home remodelers
Use keyword tools through Google Keyword Planner, SEMrush, and other known tools to evaluate competition and traffic potential and brainstorm new keyword ideas.
Hire an SEO Writer
Hiring an SEO writer is an excellent investment if you have room to fit this expense into your marketing budget. Publishing high–quality content increases your website’s reach, helping you to rank for additional long-tail keywords. Most home contractors do not have the time or expertise to focus on blog posts and article writing, which is why it makes sense to hire a writer.
A marketing writer offers multiple benefits for your company. Not only does quality content bring in more leads for your business, but engaging content is also beneficial to increase brand awareness. The goal is to provide information that is useful to your reader, helping to establish industry authority.
Publishing articles that explain everything a homeowner needs to know before committing to an interior or exterior home improvement project is an excellent SEO and lead generation strategy. This information answers common questions and supports homeowners who are still on the fence about their decision. The goal is to ease homeowner worries about starting a project while building trust at the same time.
Here are a few other examples of content writing topics that bring more homeowners to your website:
- How to treat and maintain your cabinets
- How to calculate and save on your upcoming kitchen remodel
- 2021 Popular Bathroom Tile Trends
Lead Generation and SEO
Our team of SEO experts at Modernize understands the best strategies to generate quality homeowner leads. Our leads help your business because they are homeowners with high intent on starting a project, helping to boost your profits and fill your schedule. Learn more about these quality home improvement marketing services by reaching out to Modernize for more information.