HVAC
Average Cost: $2,100 - $6,300
Here’s an in-depth review of Goodman Furnaces, including what their models offer, current pricing, customer experiences, and how Goodman compares to other brands in 2025.
Our Verdict: Goodman furnaces remain one of the best choices for homeowners seeking affordability and solid performance. If you want ultra-premium features or whisper-quiet operation, though, you might want to consider higher-end competitors.
Goodman was founded in 1982 and has grown into one of the most recognized furnace, air conditioner, and HVAC equipment manufacturers in the United States. Operating through a nationwide distributor and dealer network, Goodman focuses on providing reliable heating and cooling systems at a lower cost than many premium brands.
The company’s mission is rooted in value: offering dependable performance and strong warranty coverage without inflated pricing. Goodman furnaces are available across the country and are especially popular among budget-conscious homeowners who want quality heating backed by excellent support.
Goodman manufactures a full lineup of HVAC products, including air conditioners, heat pumps, packaged systems, and air handlers. While the company is a trusted name across the HVAC industry, this review is focused specifically on Goodman’s furnace offerings.
| Best for | Top Model | Cost Installed | Standout Feature | Warranty |
|---|---|---|---|---|
| Budget-minded homeowners, mid-size homes | GMVC96, GMVM97, GCVM97 | $2,100 to $6,300 | Competitive efficiency at a lower cost than premium brands | Up to 10-year parts and lifetime heat exchanger on select models when registered |
At Modernize, we love Goodman for its ability to deliver reliable heating at a price point most homeowners can afford. Goodman doesn’t cut corners on warranty coverage, and its furnaces are widely available through trusted installers.
We also appreciate how Goodman continues to expand its offerings, with efficiency ratings reaching up to 98% AFUE and models designed to fit a range of budgets. For homeowners who value strong warranties, accessible parts, and solid heating performance without the premium price tag, Goodman is a brand we’re proud to recommend.
Before choosing Goodman, it helps to weigh the benefits and drawbacks.
Pros
Cons
Goodman’s heating product lineup includes:
Several Goodman furnace models stand out as homeowner favorites in 2025:
Two-stage gas valves with efficiency ratings around 96 to 97% AFUE.
Goodman’s premium modulating furnace with variable speed technology and efficiencies up to 98% AFUE.
Single-stage and two-stage options with a 96% AFUE rating.
Customer feedback on Goodman furnaces is generally positive, with many homeowners praising the balance of cost and quality. Overall, homeowners value Goodman for its affordability, warranties, and reliability. Complaints tend to focus on noise and fewer premium features compared to high-end competitors.
“Definitely recommend this furnace, Small compact efficient unit. Dollar for dollar, Goodman has always been one of the best values on the market.” — Brand Site Review
“I am very happy with the trouble free Goodman furnace in my house. And also with the Goodman AC unit (two different systems) I installed so that’s my answer.” — HVAC Talk Review
“I’d do a Goodman. For the money it’s hard to beat. They are a good value. Sure you can do better. But is it worth it if it only lasts as long as the Goodman? A good install also makes a huge difference.” — Reddit Review
The cost of a Goodman furnace depends on efficiency, size, and installation. In 2025, homeowners can expect to pay $2,100 to $6,300 installed for most Goodman gas furnaces. The unit alone typically runs between $900 and $3,100.
| Furnace Size (BTUs) | Typical Home Size | Installed Cost Range |
|---|---|---|
| 40,000 to 60,000 BTU | Small homes or apartments | $2,000 to $3,500 |
| 80,000 BTU | Medium homes (1,500 to 2,000 sq. ft.) | $3,000 to $5,000 |
| 100,000 BTU+ | Large homes (2,000+ sq. ft.) | $4,500 to $7,500+ |
| AFUE Rating | Furnace Tier | Installed Cost Range |
|---|---|---|
| 80% AFUE | Entry-level, single-stage | $2,000 to $3,500 |
| 92% to 96% AFUE | Mid-range, two-stage | $3,500 to $6,000 |
| 97% to 98% AFUE | High-efficiency, modulating | $4,000 to $7,500+ |
| Model Tier | Example Models | Installed Cost Range |
|---|---|---|
| Entry-level | GMES80, GCES80 | $2,000 to $3,500 |
| Mid-range | GMSS96, GCSS96 | $3,500 to $6,000 |
| Premium | GMVC96, GMVM97, GCVC96 | $4,000 to $7,500+ |
The ideal Goodman furnace model depends on your home’s climate zone:
When shopping for a new furnace, homeowners often compare Goodman to other well-known furnace brands. Each one has its own strengths, but Goodman is often chosen for its affordability, strong warranty protection, and wide availability. While competitors may excel in quiet operation or advanced technology, Goodman furnaces strike a balance between cost and performance that appeals to value-focused buyers.
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Homeowners often have questions before investing in a new furnace, especially when comparing brands and weighing long-term costs. Below are answers to some of the most common questions about Goodman furnaces, from warranties to efficiency, so you can feel confident in your decision.
Goodman offers a 5-year parts warranty standard, which extends to 10 years with product registration. Select models also include a lifetime heat exchanger warranty for the original owner.
With proper maintenance, Goodman furnaces typically last 15 to 20 years, which is comparable to other major furnace brands.
Yes. Goodman offers models with efficiency ratings up to 98% AFUE, making them highly competitive with more expensive premium brands.
High-efficiency Goodman furnaces often qualify for federal tax credits, state programs, or local utility rebates. These can significantly reduce the upfront cost.
Goodman furnaces are sold nationwide through authorized dealers and installers, with strong availability across the United States.
Some Goodman models, particularly single-stage furnaces, can be louder than premium competitors. However, higher-end two-stage and modulating models are designed to operate more quietly.
Installation can add anywhere from $1,200 to $3,000 depending on the scope of work, ductwork upgrades, and regional labor rates. This means a $2,000 furnace could end up costing $3,500 to $5,000 or more when fully installed.
Goodman furnaces are a smart choice for homeowners who want reliable heating at a reasonable price. They offer excellent warranty protection, competitive efficiency ratings, and wide availability.
If you’re looking for ultra-quiet performance and top-tier luxury features, a premium brand may be a better fit. But if you value affordability, warranty coverage, and dependable performance, Goodman is one of the best budget-friendly furnace brands in 2025.
Looking for more than just furnaces? The Modernize Review Hub brings together in-depth insights on HVAC brands, systems, and installers all in one place. From air conditioners and heat pumps to full home comfort solutions, it’s the easiest way to compare your options side by side and find the right fit for your home.
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