Media & Press
Press releases
QuinStreet Announces Agreement to Acquire HomeBuddy
QuinStreet announced a definitive agreement to acquire HomeBuddy, expanding the Modernize Home Services end-to-end performance marketing platform with exclusive high-intent homeowner demand, new product capabilities, broader media reach, and a larger contractor network.
Modernize Home Services Expands Marketing Platform to Include Water Treatment Services
Modernize Home Services, the leading marketing platform that seamlessly connects homeowners with home improvement contractors, announces an exciting service expansion to include water treatment solutions.
Modernize Unveils In-Depth Homeowner Insights Report: A Guide to Future-Proofing Your Business
Modernize Home Services, the leading home services marketing platform, just released its 2023 Homeowner Insights Report. The study offers a nuanced understanding of homeowner motivations, preferences, and behaviors in the home improvement landscape.
Modernize Upgrades Messaging Platform for After-Hours Homeowner Communications
New Connect updates help contractors better manage the 20% of homeowner’s inquiries.
Modernize Home Services Launches New Messaging Platform to Improve Contractor-to-Homeowner Communications
Connect automates text messaging, phone calls, and emails for home service professionals
Modernize Announces Launch of Bathroom Remodel Cost Calculator
New Modernize tool allows homeowners to choose bathroom designs with cost transparency ahead of their upcoming remodeling project
Modernize Home Services Surveyed Thousands Of Homeowners On Upcoming Projects This Fall
Modernize Home Services today releases a preview of its quarterly homeowner insights analysis, resulting from a recent survey where more than 6,500 homeowners shared their plans for upcoming home improvement projects.
41% of Homeowners Plan Projects Through June 2021, According to New Survey
Modernize, a leader in the home improvement and home services industry, announces today the results of their latest homeowner survey related to home improvement project plans and preferences. Survey results show that high demand for contractor services is likely to continue through June of this year, with 41% of homeowners currently in the process of completing a home improvement project already making plans to begin an additional project before July.
Modernize.com Debuts Home Energy Savings Guide
Research shows the home improvements that yield 20–40% energy savings
57% of Surveyed Homeowners Will Use Stimulus Check for Home Improvement
Roofing and window replacement projects top list of planned renovations
Homeowners stay home for holidays and renovate
Modernize surveys homeowners to discover holiday travel and home improvement plans
Modernize Homeowner Survey Helps Contractors Weather the Off-Season
Webinar and e-book show that 76% of homeowners plan to stay home this holiday season and 55% expect to begin or continue home improvement projects this winter
More Homeowners than Ever Start Improvement Projects Without Budgeting, According to Modernize® Survey
Leading Homeowner Sentiment Report Points to Valuable Opportunities For Contractors to Educate Consumers When Estimating Projects
QuinStreet, Inc. Acquires Modernize to Establish Leading Home Improvement Marketplace
Transaction combines QuinStreet’s industry best consumer reach technology with Modernize’s depth and brand in home improvement
Modernize Surpasses 2 Million Milestone Helping Homeowners with Home Energy-Saving Projects
For the 2019 calendar year, Modernize, the leader in home improvement contractor lead generation services, helped more than two million homeowners across the United States search for the contractors they need.
Modernize, Spectrum partner on AI-powered home improvement leads
Modernize’s partnership with Spectrum will maximize their mutual customers’ success by providing lead intelligence.
Modernize Releases Latest Findings of Customer Sentiments Regarding Home Improvement Contractors
New Release Provides Insights Into Homeowners’ Budgeting Challenges
Renovate America and Modernize Partner on Home Improvement Loans
New program gives homeowners easy access to better financing options for improvement projects
Modernize study shows contractors should increase transparency of solar financing options
Modernize, provider of home improvement contractor lead generation services, has released its latest Modernize Homeowner Index, a quarterly research study that measures sentiment among thousands of U.S. homeowners currently considering windows, roofing, solar or heating and air conditioning projects.
Modernize & Marketsharp partner to give contractors automated lead management
Modernize and MarketSharp, marketing service providers for home improvement contractors, have announced a partnership to provide a seamless lead generation service with automatic tracking and lead optimization capabilities.
Modernize Releases Research Study to Help Contractors Better Serve the Home Improvement Market
New Index Provides Insight Into the American Homeowner’s Beliefs, Habits, and Preferences
Modernize Announces New Product to Help Smaller Contractors
Modernize Appointments Provides Marketing & Sales Support to Build Business
Modernize to Help Increase Competitive Edge for Owens Corning Roofing Contractors
Modernize, the national leader in home improvement lead generation, introduced its new, exclusive lead generation program to Owens Corning Roofing Contractor Network members.
Modernize Releases Homeowner Insights to Better Serve Contractor Network
2018 insights help contractors improve marketing efforts and lead generation.
Modernize joins with ActiveProspect to offer certified web leads to solar installers
Modernize and ActiveProspect, a SaaS provider of lead acquisition solutions, announced their partnership to offer the Modernize contractor network independently certified web leads using ActiveProspect’s TrustedForm product. The collaboration is the first of its kind in the home improvement space.
Modernize Releases “Inbound Calls” to Better Serve Small Businesses Across the Country
New product will revolutionize lead generation for local contractors in the residential home improvement space.
Modernize Achieves Record Revenue Growth, Workforce Grows
Home Improvement Innovator Solidifies its place among Austin Tech Leaders
In the news
Modernize Launches HomeBuddy AI
Modernize Home Services, a leader in performance marketplaces and technologies for the home services industries, today announced the beta launch of HomeBuddy AI, the first AI knowledge platform built for the home services marketplace. Powered by large language model (LLM) and retrieval-augmented generation (RAG) technology, HomeBuddy AI reasons through a homeowner’s specific project situation, then delivers expert-level guidance on costs, contractor quality, and project scope, guiding them from inquiry to install with confidence.
How contractors can beat revenue goals
In the flooring industry, consistently meeting or beating revenue goals often boils down to having enough quality sales leads. In a recent Modernize survey of more than 100 home improvement professionals, the challenge of securing quality sales leads emerged as a top concern, following only economic uncertainties and the scarcity of skilled labor.
Modernize Home Services Adds New ‘Roof Shingle Selector’ Tool for Consumers
Modernize Home Services Adds New ‘Roof Shingle Selector’ Tool for Consumers.
How To Know If You Are Ready For A Lead Gen Partner
Most home improvement companies generate leads in a variety of ways including pay-per-click, social media campaigns, and direct mail. Some even work with dedicated lead generation partners to ramp up lead volume quickly. Whether you handle lead gen in-house or outsource it, you need a strategy to maximize ROI and expand your customer base.
Survey Highlights Increasing Aging in Place Demand
Findings from a recent survey of more than 4,000 homeowners actively seeking contractors through Modernize.com have been released. This survey explores homeowners’ plans to invest in aging in place improvements for themselves or a loved one.
To Convert Leads, Engage Them First
Remodelers need a reliable way to convert leads into sales opportunities. One of the best ways to do this is through a call, or contact, center.
Modernize Voted 2023 Built In Austin Award Winner: Best Midsize Places to Work and Best Overall Places to Work
Modernize Home Services was recently voted one of Built In’s 2023 Best Midsize Places to Work and one of the Best Overall Places to Work in Austin, TX. The Modernize family knows how much value each employee brings to the company. The company offers an exceptionally positive and collaborative culture with over 50 perks and benefits, including unlimited PTO, remote and in-office work opportunities, 401(k), health insurance, mental health & wellness resources, and more. Check out all that Modernize has to offer.
Modernize Releases Aging in Place Survey Results
Modernize Home Services has released its third-annual aging in place survey findings from a recent survey of more than 4,000 homeowners actively seeking contractors through Modernize.com. This survey explores homeowners’ plans to invest in aging in place improvements for themselves or a loved one.
Survey Points to Rise in Aging-in-Place Demand in 2023
A majority of surveyed homeowners report that they plan to explore aging-in-place projects for themselves or someone they love in the current year, a new survey has found. According to the survey of more than 4,000 homeowners, conducted by Austin, TX-based Modernize.com, the findings reflect a steady rise in interest for aging-in-place projects compared to recent years.
USE WINTER DOWNTIME TO DEVELOP YOUR BUSINESS PIPELINE
The winter lull is a good time to make sure you have a solid pipeline for 2023 window and door projects. Consider these four tips that can help boost your business in the coming year.
Aging-in-Place Remodeling – A Growth Opportunity
Interest for aging-in-place projects continues to climb. Our research has shown that demand for walk-in tubs is growing at double-digit annual rates. Many contractors consider walk-in tubs to be the backbone of their business, and the reason they expect to flourish, even in an uncertain economy.
Generate Leads, Manage Operations
Modernize (www.modernize.com, 888/990-6016) is a residential home services lead generator software solution, that matches homeowners looking for specialty pros in a specific geographic area with contractors enrolled in the system who work in that region. The home services performance marketing platform also includes content designed to educate homeowners on heating system types and top AC and furnace brands along with a calculator useful for their estimating of cost of an HVAC project.
Modernize Home Services upgrades Connect features
Modernize Home Services, Austin, Texas, has announced upgraded capabilities in Connect, an automated messaging platform for contractors. Connect is designed to help contractors grow their businesses by making it easier to follow up and engage with homeowners.
Tips to selling clients without a set budget
Modernize, a company that generates home improvement leads through high-traffic digital marketing channels, recently conducted a survey that yielded surprising findings—out of 23,000 homeowners polled, a whopping 83% said they did not have a budget for home improvement projects. Furthermore, of those respondents who said they did have a budget, most had little confidence in it. In the face of this homeowner uncertainty, how can flooring contractors survive and thrive? In short, they can succeed by covering all the key aspects of their marketing and sales processes.
Growth Tip: Get Marketing and Sales Speaking the Same Language
The success of campaigns launched by contracting businesses almost always depends on the marketing and sales teams working together at peak efficiency. The problem is that while their interests overlap, marketing and sales are often unintentionally misaligned.
Modernize Upgrades Messaging Platform for After-Hours Homeowner Communications
Modernize Home Services announces today upgraded capabilities in Connect, the automated messaging platform that helps contractors grow their business by making it easier to follow up and engage with homeowners.
TEXT TO IMPROVE CUSTOMER SERVICE
Texting is an excellent way for window and door installers to communicate with homeowners. It improves the customer experience and, therefore, makes it easier to close sales. In a recent Modernize Home Services survey of more than 1,700 homeowners, 46 percent said they prefer to communicate with contractors via text, while only 8 percent prefer to speak on the phone.
Modernize Upgrades Messaging Platform for After-Hours Homeowner Communications
Modernize Home Services announced upgraded capabilities in Connect, the automated messaging platform that helps contractors grow their business by making it easier to follow up and engage with homeowners.
MODERNIZE UPGRADES MESSAGING PLATFORM
Modernize Home Services upgraded capabilities in Connect, the automated messaging platform designed to help contractors follow up and engage with homeowners.
Modernize adds after-hours messaging for contractors in Connect
Home improvement platform Modernize Home Services puts the number of inquiries that arrive outside of regular business hours at 20 percent, which is why it added new capabilities to its automated messaging platform, Connect, to help contractors be responsive during these evening and weekend off-hours.
Modernize Upgrades Messaging Platform for After-Hours Homeowner Communications
Modernize Home Services announces upgraded capabilities in Connect, the automated messaging platform that helps contractors grow their business by making it easier to follow up and engage with homeowners.
Modernize launches automated messaging platform Connect for contractors
Modernize Home Services has launched a new automated messaging platform for contractors to more easily follow up and engage with homeowners it’s calling Connect.
Modernize Upgrades After-hours Homeowner Communications Platform
Modernize Home Services announces today upgraded capabilities in Connect, the automated messaging platform that helps contractors grow their business by making it easier to follow up and engage with homeowners.
Modernize Upgrades Messaging Platform for After-Hours Homeowner Communications
Modernize Home Services has annoucned upgraded capabilities in Connect, the automated messaging platform that helps contractors grow their business by making it easier to follow up and engage with homeowners.
How Election Cycles Affect Your Digital Marketing Efforts
Facebook and Instagram are hampered more than other types of digital advertising during election cycles, according to Gregg Hicks, vice president of Modernize Home Services, a company that connects homeowners with home improvement pros.
Can a Contact Center Help Grow Your Business?
Engaging a contact center is one approach many sophisticated remodeling companies are using to inject speed and efficiency into their lead-to-sales process.
5 Ways to Boost Sales & Marketing to Capitalize on ITC Expansion
Solar installers are anticipating a surge in demand as a new round of investment tax incentives roll out in the IRA.
Modernize Survey Shows Current Events Have Impact On Demand
Modernize Home Services released its annual Homeowner Sentiment Report findings, resulting from a recent survey of 23,000 homeowners.
Modernize VP, Gregg Hicks, shares 5 critical fall home maintenance tips with WRBL News
A little proactive maintenance to your home ahead of the arrival of cooler fall weather can help to safeguard your home and prevent costly damage.
Modernize CEO explains quiet rise: Bouncing back from job cuts, surpassing $60M in Revenue
Jason Polka: ‘I think a lot of people will try to spread themselves a mile wide and an inch deep’
Modernize & Owens Corning Partner on Roofing Leads Program
Modernize to provide lead generation, appointment services for Owens Corning members
BuiltinAustin: 6 Austin Tech Companies Hiring Top Talent Now
Feeling stagnant at work? Now is the perfect time to launch Operation: New Career. Austin’s tech community has plenty of opportunities waiting for you to land
5 solar startups to watch
Solar power is disruption at its finest. The rush to increase access…
How to turn sales leads into sales
Getting a lead is one thing. Turning that lead into a sale is quite another. Indeed, while there are plenty of companies and software solutions that can help businesses drum up sales…
Top Solar States — Incentives, Installers, Installations…
For those wanting to assemble additional renewable energy factoids, California and Arizona are leading the country in most solar panel installations…
Meet 12 Austin startups with breakout potential
A company that launches satellites into space and a pet genetics firm were among the startups honored Wednesday night by the Austin Chamber of Commerce…
Austin startups join the A-list
The Greater Austin Chamber of Commerce has unveiled its annual A-List, which spotlights a dozen local startup companies that the chamber says have breakout potential…
These 10 states are leading the US in solar energy
Some states are adopting solar energy with much more gusto than others. You may already have some assumptions about which states those might be…
Which State Is Leading the Charge in Solar?
The company Modernize has published a piece, called The Solar Surge…
Why Modernize moved its offices to Austin
Jason Polka started Modernize, an online marketing company focused on the home improvement industry, about ten years ago in Oakland, Calif…
How sales lead software helped Austin startup make $47M
Business intelligence software has given an Austin company a glimpse into its own data needed for sustainability…
6 Deck Renovations That Really Pay Off—and 1 That Doesn’t
If there’s one thing that unites this great country—especially once the weather starts getting warmer and barbecue season gets ever so tantalizingly closer…
The most popular #sunset and #sunrise locations in all 50 states
Human beings have been captivated with sunrises and sunsets since the dawn of civilization…
The 20 cities with the most Instagrammable sunsets in the world
Whether with #nofilter or saturated to the extreme, a snapshot of a sunset is guaranteed to garner Instagram likes…
Contributed articles
Avoid these solar deal killers
In this competitive environment, good salesmanship is needed to win. Imagine how much you could improve your residential solar sales numbers and bottom line if your team could close just one additional deal for every 10 proposals you make.
Solar customers shop on YouTube more than you think— here’s four ways you can capitalize
Last quarter’s survey results indicated a whopping 17 percent of customers considering solar projects are turning to YouTube for their research as their next choice after Google.
Sales and Marketing Success
The key to success is to have a solid overall strategy that links marketing and sales. There are four major steps of this strategic planning.
Top 5 Marketing Misconceptions in the Contracting Business
Many owners and general managers are suspicious of the cost, and value of marketing investments.
How to predictably scale and grow your solar installation business
How can your residential solar contracting business manage customer acquisition so that you have the right amount of business through each season without over-spending on sales and marketing?
Creating Sales & Marketing Predictability in Residential Roofing
Once a certain degree of predictability is reached, then the challenge becomes optimizing the results.
5 Steps when Communicating About Cost
A contractor’s ability to talk about costs is the ultimate selling point.
Five Steps to Getting Five Star Online Reviews
With more consumers using the internet to find service providers, it’s important to manage your online reputation
Don’t Let Ego Marketing Get In The Way of Your Success
Think that photo of your firm’s owner on your website is a great way to engage customers? Maybe not, says BUILDER blogger Jason Polka.
Getting Your Share of a Strong Market
For homeowners, the kitchen is the most popular room to remodel, followed by bathrooms.
How Top Construction Companies are Attracting and Retaining Talent in the Midst of a Worker Shortage
Implementing training and development programs for young workers, utilizing enhanced recruiting programs, and expanding hiring pools are several ways companies are combating the labor shortage.
Using Predictability to Grow Your Residential HVAC Business
How can your residential HVAC business capitalize on this market growth? The answer is to get better at acquiring new customers through predictable marketing techniques.
Consumer Trends are Shaping the Roofing Industry
As digital disruption begins to affect the home improvement industry, you can modernize your business to appeal to various marketing demographics by updating your marketing efforts to leverage online channels. Organizations that embrace change will form successful, modern businesses that appeal to present-day homeowners.
Solar – Energy Efficient Home Upgrades Trending in the Industry
Increasing energy efficiency in the home is a concern that is echoed throughout all aspects of the residential housing sector. From sustainable building practices and energy-conserving materials to smart gadgets and ultra-efficient appliances, professionals across the board are tasked with finding ways of making homes more energy efficient.
For the elderly, smart homes mean the promise of more freedom
It’s easy to forget that home automation is about more than just gadgets….
How Decluttering Can Actually Benefit Your Health
It Reduces AnxietyCluttered spaces are chaos for the mind, overwhelming already-taxed brains with too much sensory information, according to Psychology Today. With the excess…
Modern Ways to Display Woven Decor
No trip to Charleston, South Carolina, is complete without a stopover at The Market—here, at the very end of the battery, the coastal vibrancy of the area’s beaches and islands intersects…
The Undoing Of Utilities? A Look At The New Consumer-Driven Age Of Energy
Solar power is coming of age at an interesting time…
11 Affordable Ways to Upgrade an Outdated Kitchen
It’s officially that time of year: the festive season has ended, family and friends have gone, and your home looks likes a war zone…
Eight Ways Solar Power Is Driving New-Gen Computing
As we know, power from the sun and clouds do not coexist well, but when it comes to cloud computing, the future may be powered by photovoltaics. Data centers are increasingly…
What Training is Most Valuable if You Want a Career in Solar?
We say it all the time: It pays to go solar. Usually we’re referring to the return in utility bill savings and rebates on a new residential solar installation…
What Homeowners Expect from the Roofing Process
When it comes to roof installation and repairs, we understand that the process doesn’t always go exactly according to plan. Significant damages, less than stellar working environments…
