It’s important to keep an open mind when it comes to non-exclusive leads because in our current environment, homeowners are turning to the internet to educate themselves before they are ready to begin a project. That means, they’ve likely had several conversations with your competitor before you’re paying top dollar for their “exclusive” information. We’ve listed out all of the pros and cons to consider before you decide on the marketing strategy your company is ready to take on with home improvement leads.
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