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Scott Burger

Scott Burger

Scott Burger is the Demand Generation Manager at Modernize.com, where he helps home service professionals grow their businesses through smart, data-driven lead generation strategies. With deep expertise in inbound marketing, paid media, and performance optimization, Scott writes about what really works in today’s home services landscape—from improving lead quality to boosting conversion rates and ROI. When he’s not refining campaign strategies, he’s sharing practical insights to help contractors win more homeowners.

Most Recent

Articles, Contractor Resources

Deck Leads: How Contractors Attract and Convert Homeowners

Homeowners invest in decks to expand outdoor living space, improve home value, and enhance curb appeal. Whether your business specializes in composite decking, wood builds, or custom designs, success depends...

Articles, Contractor Resources

Hot Tub Leads: How Contractors Attract and Convert Homeowners

Homeowners invest in hot tubs to enhance relaxation, improve wellness, and create an enjoyable outdoor living space. Whether your business specializes in above-ground installations, in-ground spas, or energy-efficient models, success...

Articles, Contractor Resources

Flooring Leads: How Contractors Attract and Convert Homeowners

Homeowners invest in new flooring to improve aesthetics, comfort, and home value. Whether you specialize in hardwood, tile, laminate, or carpet installation, success depends on connecting with homeowners ready to...

Articles, Contractor Resources

Door Leads: How Contractors Attract and Convert Homeowners

Homeowners replace or upgrade doors for many reasons, improving energy efficiency, enhancing curb appeal, or boosting home security. Whether you specialize in entry doors, patio doors, or interior installations, success...

Articles, Contractor Resources

Plumbing Leads: How Contractors Attract and Convert High-Intent Homeowners

Plumbing is one of the most essential home services. Homeowners can’t wait when they have a leak, clog, or broken fixture. Whether your business focuses on repairs, full plumbing installations,...

How to Generate High-Quality Stairlift Leads for Your Mobility Business

Homeowners invest in stairlifts to improve accessibility, safety, and quality of life. Whether your company specializes in straight, curved, or outdoor stairlift systems, your success depends on connecting with homeowners...

Articles, Contractor Resources

How to Get Foundation Repair Leads: Proven Strategies to Grow Your Foundation Repair Business

Homeowners invest in foundation repair to preserve property value, ensure safety, and prevent costly structural damage. Whether your company specializes in crack repair, waterproofing, or full foundation replacement, your success...

Articles, Contractor Resources

How to Get Siding Leads: Proven Strategies to Grow Your Siding Business

Homeowners invest in new siding to improve curb appeal, energy efficiency, and protection against the elements. Whether you specialize in vinyl, fiber cement, or natural wood siding, your success as...

Articles, Contractor Resources

How to Get Solar Leads: Strategies to Grow Installations

Solar leads come from homeowners who are actively exploring an installation — whether they’re early in research or ready to schedule a consultation. This guide breaks down how solar contractors...