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Scott Burger

Explore Scott Burger's Articles

Articles

Roofing Leads for Sale: Costs, Quality & How to Choose a Provider

Roofing leads come from homeowners who need fast, reliable help — whether it’s storm damage, leaks, or a full roof replacement. This guide focuses on how roofing contractors generate high-intent inquiries, what drives lead quality, and the follow-up strategies that turn homeowner demand into profitable projects. What Is a Roofing Lead and Why Does It…

Articles

The Problem with Flat Pricing in Home Services Lead Generation

For today’s home improvement marketers, the stakes are high. Whether you’re managing national campaigns or optimizing spend across regions, the way you pay for leads has a direct impact on your ROI, scalability, and pipeline quality. Many lead generation providers still use flat pricing, a legacy model where every lead costs the same, regardless of…

Articles

Modernize Pros Referral Program FAQ

Q: What is the Modernize.com/pros referral program?  It’s our way of saying thank you for helping us grow our network of home improvement pros! When you refer a qualified contractor to Modernize.com/pros, you both earn rewards when they engage with our platform.  Q: How do I get set up to refer someone?  Speak with you…

Articles

Water Damage Leads: How Contractors Attract and Convert High-Intent Homeowners

Homeowners seek water damage restoration services when unexpected issues occur… burst pipes, flooding, roof leaks, appliance failures, or storm impacts. Whether your business specializes in emergency water extraction, structural drying, mold remediation, or reconstruction, your success depends on connecting with homeowners who need immediate, reliable help. This guide explains how water damage restoration professionals can…