Scott Burger is the Demand Generation Manager at Modernize.com, where he helps home service professionals grow their businesses through smart, data-driven lead generation strategies. With deep expertise in inbound marketing, paid media, and performance optimization, Scott writes about what really works in today’s home services landscape—from improving lead quality to boosting conversion rates and ROI. When he’s not refining campaign strategies, he’s sharing practical insights to help contractors win more homeowners.
