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Scott Burger

Scott Burger

Scott Burger is the Demand Generation Manager at Modernize.com, where he helps home service professionals grow their businesses through smart, data-driven lead generation strategies. With deep expertise in inbound marketing, paid media, and performance optimization, Scott writes about what really works in today’s home services landscape—from improving lead quality to boosting conversion rates and ROI. When he’s not refining campaign strategies, he’s sharing practical insights to help contractors win more homeowners.

Most Recent

How to Get Insulation Leads: Proven Strategies

For insulation contractors, steady homeowner demand is the key to keeping crews busy and revenue consistent. Whether you specialize in spray foam, blown-in cellulose, or energy-efficiency upgrades, the ability to...

Articles, Contractor Resources

How to Get Bath Remodeling Leads: Growth Strategies

The bath remodeling market continues to expand as homeowners invest in updating outdated bathrooms for comfort, functionality, and style. Whether you specialize in walk-in tubs, shower conversions, or full bathroom...

Articles, Contractor Resources

How to Get Window Replacement Leads: Proven Strategies

Growth in the window replacement business depends on connecting with homeowners who are ready to improve comfort, efficiency, and curb appeal. Whether you install double-pane windows, upgrade frames, or specialize...

Articles, Contractor Resources

Roofing Leads for Sale: Costs, Quality & How to Choose a Provider (2025)

Roofing leads come from homeowners who need fast, reliable help — whether it’s storm damage, leaks, or a full roof replacement. This guide focuses on how roofing contractors generate high-intent...

Articles, Contractor Resources

The Problem with Flat Pricing in Home Services Lead Generation

For today’s home improvement marketers, the stakes are high. Whether you’re managing national campaigns or optimizing spend across regions, the way you pay for leads has a direct impact on...

Articles, Contractor Resources

Modernize Pros Referral Program FAQ

Q: What is the Modernize.com/pros referral program? It’s our way of saying thank you for helping us grow our network of home improvement pros! When you refer a qualified contractor...

Articles, Contractor Resources

How to Get HVAC Leads: Strategies to Grow Your Business

In today’s competitive HVAC industry, success depends on a steady flow of qualified homeowner inquiries. Whether you specialize in air conditioning, heating, or ventilation, learning how to attract and manage...

Articles, Contractor Resources

Plumbing Leads for Sale: Growth Opportunities for Contractors

In the competitive plumbing industry, connecting with high-quality, conversion-ready leads is essential for business growth. At Modernize, we specialize in providing plumbing professionals with exclusive plumbing leads from homeowners actively...

Articles, Contractor Resources

Replacement Window Leads for Sale

If you’re in the replacement window industry, you know the challenges of reaching serious homeowners ready for an upgrade. For a window replacement business, residential construction company owners, and corporate marketers alike, connecting with...