In 2012, Sears Home Services partnered with Modernize to grow their HVAC, windows, and roofing revenue profitably by increasing their digital footprint. In a recent interview, Sears Home Services’ Senior Marketing Manager, Janice Barbosa, and Senior Director of Marketing, Collette Ivanov, discussed the impetus to partner with Modernize. “If you think of Sears in the digital space, we’ve established our position in search and email and a variety of places where we are capturing homeowners that are looking for and select Sears. There’s also the opportunity to work with partners like Modernize who also are attracting homeowners – homeowners who may not know who they want to work with. We want to make sure we have the opportunity to talk to those homeowners as well,” Barbosa explains.
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