Increase Market Share: Win Undecided Homeowners

Updated: August 12, 2026Written by: Catie Bonner

More than 80% of homeowners request quotes before they know who they want to work with or the product brand they prefer. If you’re hyper-focused on increasing your own SEO and brand awareness, you’re missing out on a larger reach of homeowners that have yet to be influenced.

By understanding homeowners’ consumer behavior, you’ll be able to achieve the competitive edge and increase your market share. Watch our webinar recording here to learn ways your business can increase your market share such as:

Insights into Modernize’s proprietary homeowner survey data,
Uncovering homeowner buying trends,
Tactics to case a wider net by leveraging homeowner consumer behavior,
Digital marketing tips and tricks for today’s residential home improvement companies.

To capture a piece of the 1.5 million homeowners that find their contractor through Modernize each year, contact us here!

Ready to grow your business?

Get leads now

About Catie Bonner

Catie is a home improvement expert based in Austin, TX and writing content for modernize.com. Catie has been writing, editing, and publishing trustworthy content for 10+ years.

Recommended Articles

Webinars

Tradeshows: Peak exposure produces peak profit

Newer, better strategies Connect with the best in your industry and absorb the most effective strategies in marketing, sales and business management. Additional Revenue Engaged audiences at the right event are more likely to turn engaging topics and networking opportunities into additional revenue opportunities: partnerships, new processes, technologies, and more. Tips for generating revenue from…

Webinars

Annual Modernize Homeowner Survey 2022 Webinar

Understanding homeowner behavior is the key to running your business better. Each quarter, we survey thousands of homeowners who are requesting quotes on their home improvement projects. We dig into how homeowners learn about their projects, how they think about paying for those projects, how they choose contractors, and more. Some things you’ll learn from…

Webinars

The Hassle Free Way to Grow Your Business

Megan Wolfe, Director of Enterprise Accounts at Modernize, and Lori Boyer, the Director of Content for the messaging platform Hatch, sit down with Matt Vazquez, the co-owner of My Neighborhood Windows, to talk about what he learned from spearheading the growth of a modest roofing company with only two offices in Florida, into a…

Webinars

State of the Contractor 2022 Webinar

Here’s what you’ll learn: The last couple years have brought changes we have never seen in our lifetimes. The home improvement industry was hit hard with shutdowns, supply shortages, and more. So we conducted a survey to check in on our contractors. We found out how they feel heading into 2022, and discovered their biggest…