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Infographic: Fall in Love with Calling Leads

Calling contractor leads may not always make you swoon, but by following these simple steps you can turn more of your leads into completed projects.

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About Catie Bonner

Catie is a home improvement expert based in Austin, TX and writing content for modernize.com. Catie has been writing, editing, and publishing trustworthy content for 10+ years.

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How to Shorten Your Sales Cycle When Homeowners Are Hesitant to Commit

If it feels like homeowners are taking longer to say “yes” than they used to, you’re not imagining it. Across the industry right now, contractors are reporting the same pattern: more inquiries and estimate requests, but slower conversion. Rising material costs, economic uncertainty, and a “wait and see” mindset are making even motivated homeowners drag…

Modernize 360 Finance financing advantage showing higher close rates and larger average tickets with financing

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7 Ways Financing Can Grow Your Business: From More Approvals to Bigger Tickets 

When you are trying to gain a new client, the ability to offer payment flexibility is a major advantage. Even when a homeowner is able to pay for the project in total, financing can be a very helpful and attractive option.    Financing gives your team another positive way to talk about cost, and structured payments can reduce pressure on household finances, helping you onboard even more customers.   Benefits of Financing for Contractors 1. Higher Close…

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Introducing the 360 Finance Financing Calculator

The 360 Finance Contractor Portal now includes a Financing Calculator, a purpose-built tool designed to eliminate friction from the financing discovery phase. Rather than requiring homeowners to commit to a formal application before understanding their payment options, the calculator provides instant, scenario-based financing estimates within your sales workflow.   Customers Who See Their Options Decide Faster  Most financing conversations happen after the…

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Your 360 Finance Toolkit: Understanding Project Tier Options

When creating a financing application in 360 Finance, one of the first decisions you’ll make is selecting a Project Tier. While it may seem like a small setting, your selection influences the financing offers presented to the homeowner and should be based on the margin and profitability of the specific project. Standard Plus Project Tier…