Understanding homeowner behavior is the key to running your business better. Each quarter, we survey thousands of homeowners who are requesting quotes on their home improvement projects. We dig into how homeowners learn about their projects, how they think about paying for those projects, how they choose contractors, and more.

Some things you’ll learn from the homeowner survey data:

  • How much time do homeowners really spend on researching their home improvement project
  • What sources of research do homeowners trust the most
  • How many quotes do homeowners prefer to get before selecting a contractor?