Articles
How Much Do Modernize Leads Cost?
One of the most frequent questions contractors ask Modernize is, “How much do your leads cost?” We understand that no matter the size of your business, cost is always a factor regardless of the product or service you’re investing in. While the sticker price is certainly important, it’s only one of many data points to…
Articles
The Advantages to Offering Home Improvement Financing
Why Financing Matters More Than Ever For many contractors, the hardest part of winning a new job isn’t proving your skill or convincing a homeowner that the project is needed. It’s helping the homeowner figure out how to pay for it. In 2025, most homeowners are feeling the pressure of higher costs and tighter budgets.…
Articles
The Problem with Flat Pricing in Home Services Lead Generation
For today’s home improvement marketers, the stakes are high. Whether you’re managing national campaigns or optimizing spend across regions, the way you pay for leads has a direct impact on your ROI, scalability, and pipeline quality. Many lead generation providers still use flat pricing, a legacy model where every lead costs the same, regardless of…
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Modernize Pros Referral Program FAQ
Q: What is the Modernize.com/pros referral program? It’s our way of saying thank you for helping us grow our network of home improvement pros! When you refer a qualified contractor to Modernize.com/pros, you both earn rewards when they engage with our platform. Q: How do I get set up to refer someone? Speak with you…
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How Modernize Creates Leads: From Discovery to Connection
At Modernize Home Services, we connect homeowners with top-tier contractors through a carefully designed lead generation system. Our approach ensures high-intent leads by leveraging a variety of digital marketing channels, each playing a vital role in guiding homeowners from their initial search to their final connection with a contractor. Lead Generation Channels Modernize sources leads…
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How Modernize Is Transforming Home Improvement Lead Generation
In a recent episode of Owned and Operated– the podcast that dives deep into the world of home service entrepreneurship, Jamie Smith, Vice President of Marketing at Modernize Home Services, shared valuable insights into the evolving landscape of home improvement lead generation. She spoke with John Wilson from The Wilson Plumbing Company about how Modernize helps…