Articles
The Problem with Flat Pricing in Home Services Lead Generation
For today’s home improvement marketers, the stakes are high. Whether you’re managing national campaigns or optimizing spend across regions, the way you pay for leads has a direct impact on your ROI, scalability, and pipeline quality. Many lead generation providers still use flat pricing, a legacy model where every lead costs the same, regardless of…
Articles
Modernize Pros Referral Program FAQ
Q: What is the Modernize.com/pros referral program? It’s our way of saying thank you for helping us grow our network of home improvement pros! When you refer a qualified contractor to Modernize.com/pros, you both earn rewards when they engage with our platform. Q: How do I get set up to refer someone? Speak with you…
Articles
How Modernize Creates Leads: From Discovery to Connection
At Modernize Home Services, we connect homeowners with top-tier contractors through a carefully designed lead generation system. Our approach ensures high-intent leads by leveraging a variety of digital marketing channels, each playing a vital role in guiding homeowners from their initial search to their final connection with a contractor. Lead Generation Channels Modernize sources leads…
Articles
How Modernize Is Transforming Home Improvement Lead Generation
In a recent episode of Owned and Operated– the podcast that dives deep into the world of home service entrepreneurship, Jamie Smith, Vice President of Marketing at Modernize Home Services, shared valuable insights into the evolving landscape of home improvement lead generation. She spoke with John Wilson from The Wilson Plumbing Company about how Modernize helps…
Events
Lead Gen Reimagined: A Full-Funnel Approach for Home Services
About The Event 🔎 Unlock the Power of a Smarter Lead Gen Strategy The home services industry is evolving, and so should your approach to lead generation. Join us for an exclusive webinar where we’ll break down a full-funnel strategy that drives higher-quality leads, stronger engagement, and better business outcomes. What You’ll Learn:✅ How to…
Articles
Turn More Leads into Projects: Nurturing Tactics for 2025
Chances are you’re not going to get a signed contract back on the day you make contact with a home improvement lead—even if your work is wildly impressive, the client is completely enamored by your professionalism and demeanor, and your references are squeaky clean. No matter how ready you are for the project, a contractor…