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Articles
Maximize ROI: Branded vs. Non‑Branded Home Improvement Leads
A blend of branded and non-branded marketing makes sense for most home improvement contractors. Striking the right balance between the two is essential to achieving maximum impact from your marketing...
Articles
Modernize’s Strategic Response to the FCC Order
Executive Summary Modernize Home Services is at the forefront of navigating the FCC’s recent regulations to ensure compliance and innovation. The FCC’s ruling closes the “Lead Generator Loophole,” mandating...
Articles
Harnessing Home Improvement Leads with Third‑Party Marketing
Written by Jacqueline Leppla, Senior Director of Reputation Management at Modernize Finding homeowners who are actively seeking to start a project can be challenging for home service professionals. Many home...
Articles
The Amazonification of Home Buying
Take a beat and think about this: once upon a time, the idea of getting into cars with strangers or bunking in someone else’s bed while they’re out of town...
Articles, eBooks
Leveraging Independent Living Trends for Business Success
Modernize’s recent independent living and home accessibility survey of nearly 11,000 homeowners over December 2023 to January 2024 shows us a growing trend of people wanting to make their homes...
Case Study, Testimonials