Articles
Maximize ROI: Branded vs. Non‑Branded Home Improvement Leads
A blend of branded and non-branded marketing makes sense for most home improvement contractors. Striking the right balance between the two is essential to achieving maximum impact from your marketing budget. Both marketing approaches have merits and drawbacks, and this article informs home service professionals about the nuances that can help businesses tailor their marketing…
Articles
Modernize’s Strategic Response to the FCC Order
Executive Summary Modernize Home Services is at the forefront of navigating the FCC’s recent regulations to ensure compliance and innovation. The FCC’s ruling closes the “Lead Generator Loophole,” mandating a “one-to-one” requirement for consent on lead generation websites. Modernize has proactively prepared for these changes, enhancing technology, managing consent transparently, and ensuring publisher compliance.…
Articles
Harnessing Home Improvement Leads with Third‑Party Marketing
Written by Jacqueline Leppla, Senior Director of Reputation Management at Modernize Finding homeowners who are actively seeking to start a project can be challenging for home service professionals. Many home service professionals work with third-party marketing services like Modernize Home Services to streamline efforts and boost sales success rates. For those new to purchasing Modernize…
Articles
The Amazonification of Home Buying
Take a beat and think about this: once upon a time, the idea of getting into cars with strangers or bunking in someone else’s bed while they’re out of town might have seemed like plot points for a quirky sitcom or even a horror movie. Fast forward, and here we are, living it, courtesy…
Articles eBooks
Leveraging Independent Living Trends for Business Success
Modernize’s recent independent living and home accessibility survey of nearly 11,000 homeowners over December 2023 to January 2024 shows us a growing trend of people wanting to make their homes safe and comfortable for the years to come through various trades such as walk-in tubs and stairlifts. Independent Living and Home Accessibility: A Growing Trend…
Case Study Testimonials
California Deluxe Maintains 20-30% Conversion Rates With Modernize
There are so many things that can go wrong (and well) and the engagement of our account manager is hands down the best. They’re listening; they’re reading. Noam Hasman, Marketing Executive, California Deluxe Background on California Deluxe Established over 25 years ago in San Fernando Valley, California Deluxe Windows® is a family-owned leader in manufacturing and…