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Articles
AI and Media Trends Transforming Home Services Advertising in 2024
For a long time, the shift of ads to the internet has been changing how we buy and sell things. Now, artificial intelligence (AI) is further changing not just advertising...
Articles
Why Lead Generation Matters in a Shifting Market
“Half the money I spend on advertising is wasted. The trouble is, I don’t know which half.” This statement, familiar in marketing circles, encapsulates the lead generation problem in the...
Case Study
How Calbear Doubled Engagement Rates with Our SMS Tool
Case Study
How Modernize Helped ARS
Articles
Reputation’s Importance in Home Services: 7 Best Practices
A positive online reputation is crucial for businesses of all types and sizes. However, maintaining a favorable online presence is essential for a home services company. Home improvement projects aren’t...
Podcast
Mastering Lead Nurturing & Customer Service in Home Improvement
In this episode of Build Better, we welcome the Brand President of Five Star Bath Solutions, Dean Hartley, to zero in on the pivotal elements of customer service and lead...