Articles
AI and Media Trends Transforming Home Services Advertising in 2024
For a long time, the shift of ads to the internet has been changing how we buy and sell things. Now, artificial intelligence (AI) is further changing not just advertising but also search behaviors and website visibility. With AI, ads and search results can be much more about what each person likes or needs. As…
Articles
Why Lead Generation Matters in a Shifting Market
“Half the money I spend on advertising is wasted. The trouble is, I don’t know which half.” This statement, familiar in marketing circles, encapsulates the lead generation problem in the home improvement industry. In a market where every advertising dollar counts, understanding which strategies truly work is not just a challenge—it’s a necessity for staying…
Case Study
How Calbear Doubled Engagement Rates with Our SMS Tool
Appointment-setting is a numbers game. By adding texts to our calls, we’re getting more appointments and a stronger sales pipeline. I love that the automation of outgoing texts means there’s one less thing I need to think about! Danielle Bourgeois, Call Center Manager calbearconstruction.com About CalBear CalBear Construction Inc, founded in 2004, operates across the State of…
Articles
Reputation’s Importance in Home Services: 7 Best Practices
A positive online reputation is crucial for businesses of all types and sizes. However, maintaining a favorable online presence is essential for a home services company. Home improvement projects aren’t merely transactions; they’re personal endeavors, involving substantial trust, financial investments, and a pursuit of excellence. Modernize Home Services collaborates closely with experienced home improvement contractors,…
Podcast
Mastering Lead Nurturing & Customer Service in Home Improvement
In this episode of Build Better, we welcome the Brand President of Five Star Bath Solutions, Dean Hartley, to zero in on the pivotal elements of customer service and lead nurturing in the home improvement and contracting landscape. What you will learn: