Spring Is Already Driving Homeowner Decisions
Spring has long been the busiest season in home services, but new homeowner data shows something important: by the time spring arrives, many homeowners have already been thinking about their projects for months. Modernize surveyed over 8,000 homeowners about their spring home improvement plans, motivations, and decision timelines. The results reveal a clear trend, homeowners are entering spring highly…
How Contractors Can Turn Early Homeowner Interest into Future Appointments
Many contractors measure success by appointment set rates. But today’s homeowner intent suggests the real opportunity often begins before an appointment is scheduled. Based on a January 2026 survey of 3,000+ homeowners, Modernize data shows that most homeowners reaching out to contractors are actively researching, not browsing casually, but many are still early in their…