Cassie Morien

Cassie Morien has a deep passion for helping homeowners. As the Director of Strategy for Modernize Home Services, Cassie has spent more than 4 years using data to thoughtfully create innovative resources to help homeowners navigate large home improvement projects. One of Cassie's key contributions to Modernize has been the creation and oversight of six cost calculators. These valuable tools assist homeowners with budgeting for their upcoming projects. In 2022, for example, more than 157,000 homeowners used Modernize windows cost calculator to plan their project. Born and raised in Florida, Cassie has lived through too many hurricanes and has a deep appreciation for preparing ahead of severe weather. She now lives in Austin, Texas, and loves helping homeowners stay safe during all weather events— from routine rain to hurricanes to ice storms. Follow Modernize across social media (including TikTok!) for more of her team's helpful homeowner content.

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Articles
Homeowners are gearing up for solar before entering 2021
One of the most common reasons why homeowners delay the installation of a residential solar system is the cost of investment. People want…
Built Better Podcast
[Podcast] Aging in Place: An Industry Exploding With Demand
The fastest growing population is over 90 years old. Today’s average 5 year old is going to live to 104.5. Day in and day out we see more…
Articles
Creating a Flooring Pro’s Sales Guide
Having the right sales strategies in your arsenal not only helps your career, but it’s an important step to support customers in finding…
Articles
5 Ways to Generate Leads for Interior Remodelers
There’s no question that you offer quality interior remodeling services to your clients. The trick is connecting with the homeowners who…
Built Better Podcast
[Podcast] The Fundamentals of Growth & Leadership: WinChoice USA
Built Better: The Fundamentals of Growth & Leadership: WinChoice USA Join us for an inside view of WinChoice USA and the fundamentals…
eBooks
eBook: Weathering The Off-Season
The 2020 holiday season will be like no other.  In the home improvement sector, winter usually brings a sharp change to homeowners’…
What is a Home Warranty?
When you purchase a new home, a home warranty is often one of the potential options presented by the realtors. Unlike your home insurance,…
Articles
How to Increase Referrals with Effective Communication
While one-off projects can add to the bottom line in your renovation business, the secret to success lies in the relationships you build…
Articles
Steps to Create a Deal-Winning Portfolio
Home renovation projects are often considered a big milestone for a homeowner. Creating a dream kitchen, updating the bathroom cabinetry,…