Articles
The Lock-In Effect: Why Homeowners Are Renovating Instead of Moving
The Lock-In Effect Is Reshaping Home Improvement Millions of homeowners locked in low mortgage rates between 2020 and 2021. Now, with rates lingering around 7%, most of them aren’t going anywhere. Moving means giving up a lower payment for one that costs hundreds more per month. So, they’re staying put, and they’re putting that money…
Articles
Customer Acquisition Costs Are Rising, But Not Equally
U.S. media inflation is projected to reach 4.0% in 2026, but that doesn’t mean every contractor will see the same increase in advertising costs. In 2025 paid search benchmarks, home services cost per lead (CPL) rose 10.5% year over year, compared with 5.1% across industries. Modernize’s paid search data through July 2026 shows even bigger…
Events
Success Society Intensive 2026
Success Society Intensive 2026 by The Wealthy Contractor brings established home improvement business owners together to work on the challenges that come with running and scaling a growing company. Over two days, members learn from experienced contractors and coaches, compare what’s working, and work through real business challenges with other owners who understand the industry.…
Articles
How to Shorten Your Sales Cycle When Homeowners Are Hesitant to Commit
If it feels like homeowners are taking longer to say “yes” than they used to, you’re not imagining it. Across the industry right now, contractors are reporting the same pattern: more inquiries and estimate requests, but slower conversion. For contractors, that hesitation is showing up in the numbers: financial concerns remain the leading reason…
Events
TOP 500 LIVE 2026 is closely tied to Qualified Remodeler’s annual Top 500 ranking of the nation’s largest remodeling firms, making it a strong place to hear directly from the companies and leaders shaping the industry. Modernize will be there to help home improvement pros turn those conversations into practical growth strategies across: As a…
Events
ServiceTitan Pantheon 2026 brings together the best home services operators in the country to share what’s working, and where they’re investing to stay ahead of rising acquisition costs. Modernize will be there to help contractors turn those conversations into practical growth strategies across: We’re also offering complimentary paid media audits for Pantheon attendees. Our team…