Are you confident that your company is effectively handling potential customers’ online inquiries? Really think about it. Research shows that most contractors don’t respond fast enough, if at all.
Contractors have increasingly turned to the internet to generate sales. Indeed, spending on online advertising aimed at drumming up leads to potential customers soared from $12.5 billion in 2005 to $22.7 billion in 2009, and it’s still growing strongly. Though home improvement companies are making big investments to obtain quality homeowner leads, many are not responding at the rate or consistency required to make their digital marketing strategy successful.
Check out our study to unveil the optimal speed to lead, how many attempts you should be making with each new lead, and even the best days and times to call your new leads.