Are you leveraging technology to help your business grow? If you want to maintain an edge over the competition in the home contracting industry, you must look for innovative solutions to use within your business, like apps and/or software.
Using new and powerful apps to help you run your home improvement business makes it easier for you to focus on what you do best: delivering quality work. Doing so can help you streamline your business operations and have a positive impact that will help your company grow.
Benefits of Powerhouse Apps
As you improve work systems, look for ways to integrate apps in three critical areas of your business: Customer Relationship Management (CRM), social media, and team communication. Effective apps for business owners offer many benefits for your team, helping you:
- Monitor your business
- Form partnerships
- Improve teamwork/Increase productivity
- Improve business performance
In order for your business to improve and grow, it is critical that you stay on top of your performance metrics and the state of the business, and apps can help you do exactly that. Additionally, apps can help expand relationships and encourage productive collaboration inside the company. Using these apps to run a home improvement business means improving your business operations with the tap of a button to help you grow.
Customer Relationship Management (CRM) Apps
Becoming a better business owner means staying in tune with what is happening in the day-to-day workflow. According to our team of expert partner managers, companies that embrace CRMs perform 20 percent better in business performance. Leveraging a CRM tool enables technology to keep working in your favor, even when you are away from the office. As long as you have a good internet connection, you can check in from any location to see:
- A dashboard that shows the overall state of your business
- Customer activity, communication, and current status for every project
- Your sales team activity and prospecting for all potential clients
- Data about your sales pipelines, deals closed, new leads, and social data for a deeper view of your customers
With the tap of a button, you always have eyes on what is happening in your business. From there, you can leverage these insights to identify the areas you should be focusing on to help your team improve and close more deals.
Social Media Apps
Many marketing experts talk about how powerful social media is for connecting with new clients. But make sure you are optimizing your efforts by prioritizing your time on the right social media app: LinkedIn. This professional networking site is the go-to platform for all businesses and professionals alike to form connections, promote the company, and gain industry insights.
LinkedIn is the way to go if you want to stay ahead of the competition and drive more opportunities for your business. Not only does LinkedIn provide you with industry insights and tools for promoting your business, but it also makes it easier to form relationships with other business owners.
Establishing a digital connection with local business owners helps you find networking partners, eventually turning into real-life relationships that benefit both businesses. For example, your newfound partner advertises your business, and you do the same for their business. Together, you build more credibility and vetted leads, resulting in more profits for everyone. It all starts on LinkedIn – especially with the limited in-person networking because of the COVID-19 pandemic.
Communication Apps
Modernize co-founder Chris Pallatroni emphasizes that communication apps make you a better business owner and help you grow your business.
Maintaining consistent communication with your employees and clients is a necessity. Standard apps include email apps, such as Outlook or Gmail, and team chat apps, such as Slack or Teams.
When you manage a team, one of your primary responsibilities is to ensure that your workers have everything they need to do their jobs successfully. Using apps to run your home improvement business helps streamline your communication with various departments, creating a digital space where your team members can collaborate to overcome challenges and find opportunities for improvement.
Here are a few benefits you should expect when using communication apps to manage your contracting business:
- Keep everyone in the loop
- Minimize confusion and misunderstandings
- Improve employee engagement
- Increase accountability
- Strengthen team relationships
- Save time and resources
- Set your team up for success
Use Technology to Level-Up Your Business
Investing in apps that will help you run and improve your business will give you an edge over the competition, helping you effectively grow your business down the road. At Modernize, our experts are trained to find quality leads and a program option that fits your plans for growth. Reach out to learn more about the many ways your residential contracting company will benefit by partnering with a team of lead generation experts.
