On today’s episode of the Built Better podcast, we’re diving deeper into the aging in place demographic by featuring a leader in the medical alert & home services industry, Medical Guardian.
Matthew Guerrieri, CMO of Medical Guardian & Philadelphia Business Journal 40 under 40 nominee, expands on how you should think about personas differently, how to build visual stories for them, the ability to pivot your company strategy based on new technology, and ensuring you stay true to your mission state through the times.
Medical Guardian is a leader in connected care, revolutionizing how older adults age in place through innovative medical alert systems. Their mission is to empower their customers to live a Life Without Limits. Whether they’re looking for an in-home system, mobile device or wearable medical alert smartwatch, Medical Guardian has the product that will fit their lifestyle and needs.