Video: Step-by-Step Hurricane Preparedness Watch this quick video to learn about step-by-step hurricane prep. See the full storm guide here.
Answer Engine Optimization: How Brands Win the New Search Era The Search Box Isn’t Dying – It’s Evolving Into Answer Engines Your next customer won’t Google you—they’ll ask about you. AI assistants like ChatGPT, Google AI Overviews, and Microsoft Copilot...
How to Protect Yourself From Door-to-Door Home Security Sales in 2025 Door-to-Door Home Security Sales: What You Need to Know If you’re a homeowner, chances are you’ve had a door-to-door salesperson show up offering a “special deal” on home services. From...
How Much Do Modernize Leads Cost? One of the most frequent questions contractors ask Modernize is, “How much do your leads cost?” We understand that no matter the size of your business, cost is always a...
How Do Furnaces Work? What is a Furnace? A furnace is a heating unit that generates and distributes warm air throughout your home. It is one of the oldest heating systems still in use...
Two-Stage Furnaces – How Furnaces Work What Is a Two-Stage Furnace? A two-stage furnace can operate at two levels of heat output. Unlike a single-stage furnace, which is either on or off, it runs on low...
Structural Repair After Fire Damage Understanding Fire Damage and Its Impact on Structural Integrity Fires can weaken framing, roof systems, and the connections that hold everything together. Additionally, you can’t always see the damage. High...
The Advantages to Offering Home Improvement Financing Why Financing Matters More Than Ever For many contractors, the hardest part of winning a new job isn’t proving your skill or convincing a homeowner that the project is needed....
Footing vs. Foundation What Is a Foundation? A foundation is the base of your home: the part that supports the structure above and transfers its weight into the ground. Think of it as...
Answer Engine Optimization: How Brands Win the New Search Era The Search Box Isn’t Dying – It’s Evolving Into Answer Engines Your next customer won’t Google you—they’ll ask about you. AI assistants like ChatGPT, Google AI Overviews, and Microsoft Copilot...
How Much Do Modernize Leads Cost? One of the most frequent questions contractors ask Modernize is, “How much do your leads cost?” We understand that no matter the size of your business, cost is always a...
The Advantages to Offering Home Improvement Financing Why Financing Matters More Than Ever For many contractors, the hardest part of winning a new job isn’t proving your skill or convincing a homeowner that the project is needed....
The Problem with Flat Pricing in Home Services Lead Generation For today’s home improvement marketers, the stakes are high. Whether you’re managing national campaigns or optimizing spend across regions, the way you pay for leads has a direct impact on...
Modernize Pros Referral Program FAQ Q: What is the Modernize.com/pros referral program? It’s our way of saying thank you for helping us grow our network of home improvement pros! When you refer a qualified contractor...
How a Lead Comes to Modernize: The Journey from Discovery to Connection At Modernize Home Services, we connect homeowners with top-tier contractors through a carefully designed lead generation system. Our approach ensures high-intent leads by leveraging a variety of digital marketing channels,...
How Modernize Home Services is Transforming Lead Generation in the Home Improvement Industry In a recent episode of Owned and Operated– the podcast that dives deep into the world of home service entrepreneurship, Jamie Smith, Vice President of Marketing at Modernize Home Services,...
How To Turn More Leads Into Completed Projects: Nurturing Home Improvement Leads in 2025 Chances are you’re not going to get a signed contract back on the day you make contact with a home improvement lead—even if your work is wildly impressive, the client...
