Articles
Technology has changed the way we communicate. Many people do not prefer phone calls, especially when a call is from an unknown number. Texting is the standard method for quick communication. Studies repeatedly show that over 90% of messages are read, often within only 3 minutes. Texting is a great way to ensure the lead…
Podcast
Homeowner Insights 2022 on Built Better Podcast
On Episode 29 of the Built Better Podcast, we learn that understanding homeowner behavior is the key to running your business better. Each quarter, Modernize Home Services surveys thousands of homeowners who are requesting quotes on their home improvement projects. We dig into how homeowners learn about their projects, how they think about paying for…
Articles
How to Sell to Homeowners Without a Budget
This summer, we released our annual Homeowner Sentiment Report findings, resulting from a recent survey of more than 23,000 homeowners. It includes a unique set of questions about how homeowners find contractors and do research. Download the ebook for the data and actionable insights. When talking to potential leads, you will find a common theme:…
Articles
Different Strategies for Different Lead Sources
When someone is searching on Google for a home contractor, their intention is different compared to a homeowner that comes through a lead generation company. The same holds true for every lead source. Because leads from different sources have different intentions, you need to adjust your campaigns for each source. In this article, you will…
Articles
How To Know if You Need a Call Center
If your sales team can’t keep up with incoming leads, then you are probably considering your options to invest in call center services. Answering incoming calls and following up with these homeowners are essential steps to nurturing new and existing leads. If you aren’t consistent about managing these leads, then it means you are likely…