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Podcast
Homeowner Insights 2022 on Built Better Podcast
On Episode 29 of the Built Better Podcast, we learn that understanding homeowner behavior is the key to running your business better. Each quarter, Modernize Home Services surveys thousands of homeowners who are requesting quotes on their home improvement projects. We dig into how homeowners learn about their projects, how they think about paying for…
Articles
How to Sell to Homeowners Without a Budget
This summer, we released our annual Homeowner Sentiment Report findings, resulting from a recent survey of more than 23,000 homeowners. It includes a unique set of questions about how homeowners find contractors and do research. Download the ebook for the data and actionable insights. When talking to potential leads, you will find a common theme:…
Articles
Different Strategies for Different Lead Sources
When someone is searching on Google for a home contractor, their intention is different compared to a homeowner that comes through a lead generation company. The same holds true for every lead source. Because leads from different sources have different intentions, you need to adjust your campaigns for each source. In this article, you will…
Articles
How To Know if You Need a Call Center
If your sales team can’t keep up with incoming leads, then you are probably considering your options to invest in call center services. Answering incoming calls and following up with these homeowners are essential steps to nurturing new and existing leads. If you aren’t consistent about managing these leads, then it means you are likely…
Articles
How to Sell to Stressed Out Homeowners
As prices surge and fears of a recession continue, homeowners are feeling more stressed. Home improvement projects tend to be a lower priority when homeowners are dealing with other stressors. At this point, the homeowner might not see the value of investing in home improvement projects. In order to close deals, your sales team needs…