Webinars
Annual Modernize Homeowner Survey 2022 Webinar
Understanding homeowner behavior is the key to running your business better. Each quarter, we survey thousands of homeowners who are requesting quotes on their home improvement projects. We dig into how homeowners learn about their projects, how they think about paying for those projects, how they choose contractors, and more. Some things you’ll learn from…
Articles
Three Must-Haves for a Contractor’s Call Center
Whether you already have a call center or are considering one soon, you should know what the contractors with successful call centers are doing. Many use different tools to improve operational efficiencies and the customer experience, which leads to more appointments and opportunities to close sales. Here’s how you can build a thriving call center. …
Articles
The Current Economy: What Contractors Should Know
This summer, we released our annual Homeowner Sentiment Report, an analysis of data collected from a recent survey of more than 23,000 homeowners. It includes a special set of questions regarding homeowner stressors, such as surging prices, a potential recession, supply chain backlogs, and political unrest. We strive to understand how homeowners and their home…
Articles
How HVAC Pros Can Keep Marketing Costs Low
It is not viable for HVAC and home improvement marketing to eliminate marketing costs. Instead of cutting the marketing budget, every contractor needs to understand how to reduce marketing costs and optimize conversion rates to maximize Return on Investment. If you are implementing a new marketing campaign or looking for ways to optimize your current…
Articles
A Checklist for Call Center Scripts
Before you can meet with a potential client face-to-face, a conversation will usually take place via phone, text, or email. These initial points of contact are critical to setting the right tone; first impressions matter! Not only will the initial conversations affect your branding, but they will shape the customer’s perspective of your company. One…
Webinars
The Hassle Free Way to Grow Your Business
Megan Wolfe, Director of Enterprise Accounts at Modernize, and Lori Boyer, the Director of Content for the messaging platform Hatch, sit down with Matt Vazquez, the co-owner of My Neighborhood Windows, to talk about what he learned from spearheading the growth of a modest roofing company with only two offices in Florida, into a…