Articles
How to Know if a Lead Generation Source is for You
Do you have enough home improvement leads to maintain a full schedule? Lead generation can make the difference between staying busy or losing out on business. Even in the slow season, home improvement contractors using lead generation services consistently bring in new customers. But it’s not right for every company. Consider these three questions…
Articles
How Contractors can Stand Out from Competition
The start of the COVID-19 pandemic sparked interest in homeowners who want to upgrade their living space, and demand is continuing to grow. For example, recent statistics show that home remodeling searches have more than doubled between 2020 to 2021. With the search for home improvement contractors doubling within the past two years, the digital…
Webinars
State of the Contractor 2022 Webinar
Here’s what you’ll learn: The last couple years have brought changes we have never seen in our lifetimes. The home improvement industry was hit hard with shutdowns, supply shortages, and more. So we conducted a survey to check in on our contractors. We found out how they feel heading into 2022, and discovered their biggest…
Articles
How to Handle the Roofing Material Shortage
Roofing contractors are experiencing similar challenges as other construction and home improvement providers: supply chain issues, increasing prices, materials delays, and more. Even though the price of roofing supplies continues to increase, the costs are not fixed. As a roofing contractor, you can negotiate price with multiple suppliers. This saves you money, and affords you…
Articles
3 Ways to Get More Appointments with SMS Marketing
On a daily basis, customers only open about 20% of emails. However, according to Hatch, 95% of texts are open and read within the first three minutes. With faster open and response times, you increase your opportunity to close more sales. SMS marketing gives your message the best chance to be seen, so you do not…
Articles
How to Level Up Your PPC Campaigns Part 2
When running PPC campaigns, it is vital to make sure you use optimal strategies to get the best ROI for every dollar spent. In today’s part two of leveling up your pay-per-click (PCP) campaign, we discuss how to best use geo-targeting and day-parting to optimize your campaign. What are Geo-Targeting and Day-Parting? Combining these two…