eBooks
A Guide to Search Engine Marketing Best Practices
Search engine marketing (SEM) is a digital marketing strategy used to increase the visibility of a website on search engine results pages (SERPs). After the launch of our SEM web series, Taking Paid Search to the Next Level, we created an eBook that further expands on search engine marketing. Learn how to maximize the value…
Articles
Pros and Cons of the Top Lead Sources
Earlier this year, Modernize surveyed over 200 contractors to gather data and learn more about the State of the Contractor in 2022. Here, we explore the pros and cons of four popular lead sources: word of mouth, social media, PPC, and field marketing. Contractors use many different lead sources to help generate leads. Each one is…
eBooks
The State of The Contractor in 2022
There have been many unpredictable changes within the industry, and the world, over the last couple of years. Back in January, we conducted a survey of over two hundred home improvement professionals to learn more about the State of the Contractor in 2022. In this eBook, we uncover our findings. You will learn about the…
Articles
Top 4 Mistakes Contractors Make With SMS Marketing
As the popularity of SMS marketing increases, it makes sense that every business owner should be using texting as part of their contractor marketing strategy. SMS communication has undeniable benefits, such as high open rates and excellent customer engagement. But if you do not know the basics, it can hurt your marketing strategy more than…
Podcast
How Communication is Changing Between Contractors and Homeowners
On this episode of the Built Better podcast, we welcome Uri Turk, Founder of Connect by Modernize Home Services. Join us as we talk with Uri about the benefits of his instant, customizable, automated communication platform as it relates to how contractors text, email, call, and follow-up with their leads.
Articles
How to Improve Your Customer Service
Customer service is the direct connection between your company and clients. When your customers are happy with the service they are receiving, they are likely to come back when they need renovation services in the future. They are also more likely to share their positive experiences with friends and neighbors looking for services. Here are a…