Articles
How to Sell to Stressed Out Homeowners
As prices surge and fears of a recession continue, homeowners are feeling more stressed. Home improvement projects tend to be a lower priority when homeowners are dealing with other stressors. At this point, the homeowner might not see the value of investing in home improvement projects. In order to close deals, your sales team needs…
Testimonials
This Window Company Grew Sales by 30% in 6 Months
Industry: Windows & Doors Company size: 11 employees, $6.8MM Location: Florida Products used: Modernize and Hatch Introduction Before founding My Neighborhood, Matt Vazquez was part of a team in charge of coordinating the growth of a modest roofing company in Florida. When he started, the company only had two offices. By the time he left,…
eBooks
2022 Modernize Annual Homeowner Sentiment Report
Each year, Modernize Home Services surveys thousands of U.S. homeowners to better understand their project preferences and pain points. Our homeowner sentiment survey is an ongoing, long-term study of how homeowners research and evaluate home improvement projects. Our study explores how homeowners prepare for their upcoming projects, budget, find and select their preferred professional, and…
Articles
Social Media Strategy for 2023
Social media is integrated into every part of our modern world. Not only do people use social media platforms to stay connected with friends and family, but these digital networking sites are also popular for entertainment and even for finding products and services. Did you know that homeowners often use social media when they are…
Articles
Align Your Sales and Marketing Teams
We know every business owner like you wants to boost their bottom line. The process starts by closely examining your sales and marketing systems. If these teams are not aligned, you have internal friction that cuts your leads, sales, and profit margins. Addressing the underlying issues with sales and marketing is key in reaching higher…
Articles
Get the Most from Your Leads During Economic Uncertainty
This summer, we released our annual Homeowner Sentiment Report findings, resulting from a recent survey of more than 23,000 homeowners. It includes a special set of questions regarding homeowner stressors, such as surging prices, a potential recession, supply chain backlogs, and political unrest. We strive to understand how homeowners and their home improvement decisions are being impacted…