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How to Level Up Your PPC Campaigns Part 2
When running PPC campaigns, it is vital to make sure you use optimal strategies to get the best ROI for every dollar spent. In today’s part two of leveling up your pay-per-click (PCP) campaign, we discuss how to best use geo-targeting and day-parting to optimize your campaign. What are Geo-Targeting and Day-Parting? Combining these two…
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3 Strategies to Improve Your Keyword Creation
A successful online marketing campaign connects customers with the products or services that match their interests or desires. Using the right keywords as part of your online advertising campaign makes it easier for users to find your website. It does not matter how relevant or attention-grabbing your message is; exposure to your target audience is…
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Email Marketing for Home Improvement Contractors 101
Effective email marketing builds relationships with leads and maintains connections with current and past customers. As a home improvement contractor, investing in your email marketing list expands your marketing strategy and increases business opportunities in the future. Whether you want to improve your current email marketing strategy or build this system from scratch, these email…
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The Three Best Strategies to Track Your Marketing and Sale ROI
As a business owner, you know that it is essential to invest in marketing to bring in new customers. But are you proactive about tracking the results of these campaigns to calculate your Return on Investment (ROI)? Instead of spending money and hoping for the best, you can optimize your results by using marketing analytics…
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How Contractors Can Help Homeowners Prepare for Storm Season
When irregular weather patterns happen, many homeowners feel anxiety about protecting their homes and families during the storms. Last year, the US had a lot of unusual weather events: droughts, flooding, wildfires, tropical storms, hurricanes, and more. In 2021, there were 20 extreme weather events in the United States, costing an estimated $145 billion in…
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Four Advantages of Investing in a Video Marketing Strategy
It is a good exercise for business owners to research what is happening in the digital marketing industry. Are you staying current with the newest trends to ensure you are actively connecting with homeowners? Video is becoming the preferred medium of digesting information, with the average person spending 100 minutes each day watching videos online.…