Resources for Home Improvement Professionals

Supply chain issues are an unexpected outcome of the COVID-19 pandemic, resulting in a domino effect impacting every industry. How have labor shortages, inflation, and supply chain problems affected your...

You want to optimize your business website to bring in organic search traffic. But does it feel like you are chasing a moving target because Google keeps changing its algorithm?...

Are you beginning to invest in paid search marketing? Have you decided if you will invest in branded or non-branded campaigns? When you use the most beneficial strategy for your...

Retired homeowners create new opportunities for home improvement contractors offering aging-in-place solutions. Our Modernize survey results can help you with new effective strategies to serve the aging population in your local area. November 2021 Survey...

Every business owner knows that an essential part of a successful business is a successful brand. The more recognizable your business is to your potential customers, the higher the likelihood that they will choose your services over the competition.  Improving your brand awareness is crucial to...

The new year is here, and it is time to start fresh. How well did your 2021 marketing strategies work to bring in new customers and boost your revenue? Regardless, you need a...