Articles
Top Landing Page Optimization Tactics
Want to have more visitors to your site? Do you want more estimate requests? The answer should be an obvious yes. The question then remains, how can you increase user traffic to your site and convert by submitting a quote estimate? The answer is landing page optimization. The wording, design, and other features of each…
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How to Level-Up Your Paid Search Campaigns
Paid search, or Pay Per Click (PPC), is a great way to ramp up your lead generation efforts and connect with clients searching for your services. But without strategic campaign planning and management, your Pay Per Click strategies can quickly burn through your advertising budget. The key is to design your paid search campaigns with…
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Image Optimization Best Practices for Home Improvement in 2022
While Search Engine Optimization (SEO) does not provide overnight traffic to your website, it is a long-term strategy that can help brings in a steady stream of leads. Many factors go into Search Engine Optimization, including quality content, page load times, and website authority. Today, we will focus on image optimization and why you should…
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Supply Chain and Inflation: Minimizing the Impact on Your Business
Supply chain issues are an unexpected outcome of the COVID-19 pandemic, resulting in a domino effect impacting every industry. How have labor shortages, inflation, and supply chain problems affected your home improvement business? Supply Chain Issues are Affecting Home Renovations Most contractors are running into issues because of increasing prices and longer turnaround times for…
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The State of Google Algorithm in 2022
You want to optimize your business website to bring in organic search traffic. But does it feel like you are chasing a moving target because Google keeps changing its algorithm? Digital marketing may seem intimidating, but once you find the best strategies for your business, it is worth the effort because of the leads you…
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Branded vs. Non-Branded Paid Search
Are you beginning to invest in paid search marketing? Have you decided if you will invest in branded or non-branded campaigns? When you use the most beneficial strategy for your business, paid search advertising is an effective way to turn on a steady stream of leads. So how do you figure out which paid search…