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Articles
Image Optimization Best Practices for Home Improvement in 2022
While Search Engine Optimization (SEO) does not provide overnight traffic to your website, it is a long-term strategy that can help brings in a steady stream of leads. Many factors...
Articles
Supply Chain and Inflation: Minimizing the Impact on Your Business
Supply chain issues are an unexpected outcome of the COVID-19 pandemic, resulting in a domino effect impacting every industry. How have labor shortages, inflation, and supply chain problems affected your...
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The State of Google Algorithm in 2022
You want to optimize your business website to bring in organic search traffic. But does it feel like you are chasing a moving target because Google keeps changing its algorithm?...
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Branded vs. Non-Branded Paid Search
Are you beginning to invest in paid search marketing? Have you decided if you will invest in branded or non-branded campaigns? When you use the most beneficial strategy for your...
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Increase Your Opportunities with our Aging in Place Survey
Retired homeowners create new opportunities for home improvement contractors offering aging-in-place solutions. Our Modernize survey results can help you with new effective strategies to serve the aging population in your local area. November 2021 Survey...
Articles
3 Tips to Improve Brand Awareness and Close More Deals
Every business owner knows that an essential part of a successful business is a successful brand. The more recognizable your business is to your potential customers, the higher the likelihood that they will choose your services over the competition. Improving your brand awareness is crucial to...