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Increase Your Opportunities with our Aging in Place Survey

Retired homeowners create new opportunities for home improvement contractors offering aging-in-place solutions. Our Modernize survey results can help you with new effective strategies to serve the aging population in your local area. November 2021 Survey Results: Home Accessibility Improvements Our most recent survey in November 2021 shows insight about homeowner priorities for home accessibility improvements. We surveyed more than 2,000…

Articles

3 Tips to Improve Brand Awareness and Close More Deals

Every business owner knows that an essential part of a successful business is a successful brand. The more recognizable your business is to your potential customers, the higher the likelihood that they will choose your services over the competition.  Improving your brand awareness is crucial to spreading the word about your business and increasing your reach across more homeowners. Here are our top three brand awareness strategies to help close more deals in the…

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Preparing for the New Year with a 2022 Marketing Checklist

The new year is here, and it is time to start fresh. How well did your 2021 marketing strategies work to bring in new customers and boost your revenue? Regardless, you need a checklist to start the new year off strong. Here are a few of the most effective marketing tips to use for your home improvement marketing strategy in 2022: PPC and Search Engine Marketing The first…

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How to Keep Building Your Pipeline in the Off-Season Part 2

The slow season is an excellent time to catch your breath and relax. However, it is also the perfect opportunity to refocus your marketing efforts on filling your pipeline. The work you do right now will set the stage for the future, having an undeniable influence on your business growth and success in the coming year. Even though many…

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Shifting Trends in the Aging in Place Industry: Walk-in Tubs

When choosing between moving to a retirement community or staying home, most retirees choose to stay at home.  At Modernize, we are proactive about connecting with homeowners to understand their priorities and preferences regarding this decision. In our recent survey, homeowners shared their insights on these relevant topics, including their sentiments about aging in the home and their increasing at-home needs, specifically walk-in tubs.  Today, we shed light on our survey data to help home improvement…