Resources for Home Improvement Professionals

Retired homeowners create new opportunities for home improvement contractors offering aging-in-place solutions. Our Modernize survey results can help you with new effective strategies to serve the aging population in your local area. November 2021 Survey...

Every business owner knows that an essential part of a successful business is a successful brand. The more recognizable your business is to your potential customers, the higher the likelihood that they will choose your services over the competition.  Improving your brand awareness is crucial to...

The new year is here, and it is time to start fresh. How well did your 2021 marketing strategies work to bring in new customers and boost your revenue? Regardless, you need a...

On today’s episode of the Built Better podcast, we are welcoming Chase Shugarman, owner at Shugarman’s Bath. We are going to dive into the significant growth Shugarman’s Bath had in...

The slow season is an excellent time to catch your breath and relax. However, it is also the perfect opportunity to refocus your marketing efforts on filling your pipeline. The work you do right...

When choosing between moving to a retirement community or staying home, most retirees choose to stay at home.  At Modernize, we are proactive about connecting with homeowners to understand their priorities and preferences regarding this decision. In...