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Articles
Decrease Your Marketing Cost While Increasing Your Revenue
The simplest way to assess the success of your business is by looking at the money you bring in vs. the cash you are spending to keep the operations going. While it is excellent to increase...
Articles
3 Ways to Show Homeowners You Appreciate Their Business
As the year comes to a close, many home improvement contractors are moving into their slow season. Because of this, you might be bracing for fewer appointments on your calendar. If that is the case, now is the perfect opportunity to generate referrals by...
Articles
5 Steps: Close More Deals with This Call Back Strategy
First impressions matter – especially when you are connecting with a potential customer. As a home improvement contractor, your initial conversations will set the stage to move each lead through...
Articles
3 Ways to Grow Revenue in Your Flooring Business
The home improvement industry is booming right now, with many families investing in projects to upgrade and improve their homes. As a flooring contractor, are you taking advantage of the...
Podcast
Diversifying Marketing Strategies with The Original Roofing Co.
On this episode of the Built Better podcast, we’re welcoming Mike Coddington, Chief Operating Officer from The Original Roofing Company. Join us as we talk with Mike on how how...
Articles
4 Generations of Homeowners: How to Close the Deal
Homeowner demographics are changing. As a home improvement contractor, you interact with both old and young homeowners each day. So, when you connect with someone needing repair, installation, or renovation services, it is best to adjust your approach to match...