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Articles
Shifting Trends in the Aging in Place Industry: Walk-in Tubs
When choosing between moving to a retirement community or staying home, most retirees choose to stay at home. At Modernize, we are proactive about connecting with homeowners to understand their priorities and preferences regarding this decision. In...
Articles
Keep Your Sales Pipeline Full During the Slow Season Part 1
The off-season is approaching, which means businesses in the home improvement industry will slow down as demand decreases. When homeowner demand slows down, business owners start looking for ways to cut costs—resulting in many...
Articles
How to Handle These 3 Homeowner Objections
There are many skills home improvement professionals need on the job to ensure quality results. While there are skills of the trade that develop over time, there is an additional skill that can set you apart from the...
Articles
Decrease Your Marketing Cost While Increasing Your Revenue
The simplest way to assess the success of your business is by looking at the money you bring in vs. the cash you are spending to keep the operations going. While it is excellent to increase...
Articles
3 Ways to Show Homeowners You Appreciate Their Business
As the year comes to a close, many home improvement contractors are moving into their slow season. Because of this, you might be bracing for fewer appointments on your calendar. If that is the case, now is the perfect opportunity to generate referrals by...
Articles
5 Steps: Close More Deals with This Call Back Strategy
First impressions matter – especially when you are connecting with a potential customer. As a home improvement contractor, your initial conversations will set the stage to move each lead through...