Contractor Resources

Articles

Shifting Trends in the Aging in Place Industry: Walk-in Tubs

When choosing between moving to a retirement community or staying home, most retirees choose to stay at home.  At Modernize, we are proactive about connecting with homeowners to understand their priorities and preferences regarding this decision. In our recent survey, homeowners shared their insights on these relevant topics, including their sentiments about aging in the home and their increasing at-home needs, specifically walk-in tubs.  Today, we shed light on our survey data to help home improvement…

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Keep Your Sales Pipeline Full During the Slow Season Part 1

The off-season is approaching, which means businesses in the home improvement industry will slow down as demand decreases.   When homeowner demand slows down, business owners start looking for ways to cut costs—resulting in many home improvement contractors pausing their marketing campaigns and minimizing their budget.   We recommend keeping your marketing campaigns active and keeping your budget open. The slow…

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How to Handle These 3 Homeowner Objections

There are many skills home improvement professionals need on the job to ensure quality results. While there are skills of the trade that develop over time, there is an additional skill that can set you apart from the rest: customer management.   While some homeowners are easy to work with, others make the job harder than it needs to be. Here are the three…

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Decrease Your Marketing Cost While Increasing Your Revenue

The simplest way to assess the success of your business is by looking at the money you bring in vs. the cash you are spending to keep the operations going. While it is excellent to increase revenue, considering expenses is just as crucial to maximizing profit margins. The best way to maximize profit margins is by strategizing  ways to decrease marketing costs, overhead spending, and other costs required to stay…

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3 Ways to Show Homeowners You Appreciate Their Business

As the year comes to a close, many home improvement contractors are moving into their slow season. Because of this, you might be bracing for fewer appointments on your calendar. If that is the case, now is the perfect opportunity to generate referrals by showing appreciation to your current customer list.   Customer appreciation is an essential step to maintaining ongoing relationships with each homeowner. By thanking homeowners for their…

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5 Steps: Close More Deals with This Call Back Strategy

First impressions matter – especially when you are connecting with a potential customer. As a home improvement contractor, your initial conversations will set the stage to move each lead through your sales funnel. You will foster a good relationship that leads to a signed contract and a happy customer with the right approach.  How often are you getting…