Podcast
Diversifying Marketing Strategies with The Original Roofing Co.
On this episode of the Built Better podcast, we’re welcoming Mike Coddington, Chief Operating Officer from The Original Roofing Company. Join us as we talk with Mike on how how he applies his various marketing strategies to increase lead volume. For more than 50 years, The Original Roofing Company has been proudly serving the Las…
Articles
4 Generations of Homeowners: How to Close the Deal
Homeowner demographics are changing. As a home improvement contractor, you interact with both old and young homeowners each day. So, when you connect with someone needing repair, installation, or renovation services, it is best to adjust your approach to match the person you are meeting. One of the best ways to grow your contracting business is to improve how you market to homeowners continuously. For…
Articles
Understanding Homeowner Needs with HVAC Projects
What do homeowners need and want when they are pursuing HVAC projects? Whether it is time to upgrade the HVAC system or a homeowner needs repair services, contractors need to understand homeowner preferences. The more you know about your HVAC leads, the better prepared you can provide quality services and ensure customer satisfaction. Learning more about homeowner preferences offers valuable insights you can use to…
Articles
Homeowners are Unaware of the Solar Tax Credit
The demand for solar installation is on the rise. More homeowners than ever are looking into renewable energy solutions and lower utility bills. But many people are also worried about the expensive upfront costs for solar installation. Even though solar rebates are available, homeowners do not know about their options to use a solar tax credit to offset their out-of-pocket expenses. One of the…
Articles
Latest Modernize Homeowner Survey: Windows
As the weather cools down and the autumn leaves start to change, families are preparing their homes for the winter. As a result, cost-effective and energy-efficient solutions are a high priority for homeowners pursuing window projects. In our on the latest homeowner data, read our Modernize Homeowner Fall Findings eBook. Sumer Survey Results vs. Fall Survey Results The momentum in the window industry is high. Here…
Articles
What You Need to Prepare for the Increase in Gutter Demand
Seasonal changes are often an important factor when homeowners are considering their home improvement projects. For example, gutter repairs and replacements are high in demand right now, creating the ideal opportunity for gutter contractors to optimize their profit margins this season. At Modernize, we’re excited to share the results from our recent Modernize Homeowner Survey Results. These survey questions show homeowner motivations for investing in…